Midway Media hires ex-Raketech head as CEO

Midway Media has appointed former Raketech head Denise Lyrén as the affiliate’s new CEO. Lyrén joins the Swedish firm from Raketech where she spent more than six years across a series of roles. She originally joined Raketech in March 2016 as an SEO manager before quickly becoming head of SEO in February 2017. In October 2018, Lyrén was promoted again to commercial product lead before finally becoming head of product for casino in January 2022. Prior to joining Raketech she worked for advertising agency Zenith in London from June 2013 until February 2016. Lyrén will be based in Stockholm as she takes the reins as CEO, with this being her first-ever C-level position. Midway Media is headquartered in Stockholm and counts the likes of LeoVegas, Unibet and Betsson as partners. The affiliate has also branched out into the US with a launch in New Jersey.