MediaCorp pushes back Betcomparer launch
Rollout of new offering anticipated to be delayed by more than six weeks.
Media Corporation has revealed that the proposed launch date for its new egaming comparison site Betcomparer has been pushed back by more than six weeks.
Following last December’s announcement that the company was set to change its name to Inta Plc, MediaCorp suggested Betcomparer would go live on 1 March. It has stated in today’s trading update, however that “ subject to platform testing “ the new offering will launch on 22 April.
This follows multiple delays to the rollout of its Intabet platform, initially pencilled in for the start of the 2012-13 European football season but still yet to launch.
However, MediaCorp explained today that it intends to accelerate the commercialisation process for Intabet via the appointment of resellers who will, in certain cases, be permitted to operate the platform for white-label partners or licence part or all of the software.
The operator has revealed that the first Intabet-related product to launch via resellers, skill-based football prediction game Goal Millions, is poised to go live on 30 March.
Chairman Phil Jackson said: “We’re working hard as we enter the commercialisation phase of the Intabet platform and related technology, I’m pleased with the discussions we are having alongside our resellers with operators and others and we are looking forward to announcing additional partnerships in the very near future.”
Meanwhile, the company is undertaking a number of cost-cutting measures, including the impending head office relocation “To smaller, lower cost offices” on Carnaby Street in London.
Furthermore, a new convertible loan process has been agreed, giving MediaCorp immediate access to £250,000 which it plans to use “for working capital.”
Jackson explained: “We are continuing to reduce unnecessary costs, explore funding options and seek new customers both in the UK and around the world as well as continue to positively engage and address inherited, historical issues.”
Last year saw MediaCorp’s online poker and casino subsidiary Purple Lounge placed into liquidation, while the company’s chairman, CEO and interim CEO all departed. Jackson joined the operator after it acquired his Intabet business last May.
The company’s advertising arm, Eyeconomy, was placed into administration late last year, with its managing director Mark Butt stepping down from the MediaCorp board earlier this month.