Mecca Bingo site undergoes refresh
Desktop and mobile offering gets new games, branding and colour scheme
Mecca Bingo has unveiled a major upgrade to its desktop and mobile offering, featuring new games and a redesigned front-end experience.
A new homepage has been created, with links to its bingo, slots and games all on one page.
New games have been added and each bingo room has a theme, plus the ability to bet in three bingo rooms at the same time.
The revamped site features its new strapline âWe Know the Feeling’, as well as recently recruited TV presenter and fashion expert Louise Redknapp.
“As well as the addition of new, engaging games, there’s also bigger and better signposting, a new slider and our brand new logo,” Leon Thomas, chief operating officer, digital bingo brands at Rank Group, said.
“Adding to the fresh look and feel of our site is a vibrant new colour scheme and of course, our new We Know the Feeling ad creative, featuring Louise Redknapp.
“This is a really exciting time for us as a business and bingo fans are set to see many more innovations in the near future, so watch this space.”
Revenues for Mecca Bingo’s online arm reported a small increase from £65.2m to £66.2m in 2015-16 but operating profit slipped from £14.1m to £8.6m.