Matchbook obtains ABP status
Exchange becomes 11th online operator to sign up to voluntary levy
Matchbook is the latest online operator to become an Authorised Betting Partner (ABP) of the British Horseracing Authority (BHA) following the recent launch of its racing exchange.
The partnership will see Matchbook make a voluntary contribution of 7.5% of racing profits to the BHA in exchange for a number of promotional benefits and commercial arrangements with British racecourses.
“It’s important to us, and our customers, that every horseracing bet with Matchbook contributes to the future growth of British horseracing,” Matchbook’s CEO Mark Brosnan said.
“And as the fresh new face on the horseracing betting circuit, we aim to impress upon bettors and partners alike that Matchbook is different.
“As an exchange, when our customers win, we win and now British Horseracing will win too,” Brosnan added
Matchbook launched its racing product earlier in June by becoming the official betting partner of the Goodwood Festival, which takes place this week.
Alex Eade, general manager of Goodwood Racecourse, said: “We are delighted by the decision of Matchbook to sign up to become an ABP in support of British racing.
“It demonstrates their commitment to the sport and willingness to ensure bookmakers give racing a fair deal.”
Matchbook is the 11th remote betting operator to become an ABP, following the likes of Bet365, BetVictor, Sky Bet and Betfair.
Operators with a large retail presence like William Hill and Coral have as yet been unable to reach an agreement with the BHA about their contributions to the sport, since they already pay a 10.75% retail levy.
Non-ABP firms cannot enter commercial agreements with horseracing.