Marathonbet’s ex-head of global marketing joins creative media agency Tomorrow
Sam Behar appointed commercial director at London-based creative marketing firm to spearhead overseas growth
Former Marathonbet head of marketing Sam Behar has been hired as commercial director of London-based media and creative agency Tomorrow.
Behar will lead Tomorrow’s international expansion efforts in the gambling sector. It currently boasts clients including GVC and Pinnacle, alongside Amazon, Pizza Express and Wowcher.
Behar founded media agency Crave & Lamb before it was acquired by Ve Interactive in 2016, where he ran campaigns for gambling sector firms including Ladbrokes, Coral and BoyleSports.
He has spent the last 18 months working for Brighton-based bookmaker Marathonbet as head of global marketing, where he helped secure sponsorship deals with Manchester City and Sevilla.
Sam Behar
Commenting on his new position, Behar said: “I am hugely excited to be joining such a forward thinking and ambitious agency as Tomorrow.
“Their impressive skillset is a huge asset to their clients, and I hope to be able to add further expertise to their business.
“I am also looking forward to growing our offering internationally, particularly into the US, mainland Europe and emerging markets,” he added.
Behar is one of three key marketing execs to have left Marathonbet since April, along with the firm’s head of retention Rachel Thorogood and head of sponsorships John Ali.