Marathonbet debuts new online casino

Marathonbet has unveiled a new online casino as the online sports betting brand prepares to rapidly expand its suite of online gaming products throughout 2016.

The casino tab was launched on Marathonbet’s UK-facing website last Wednesday (6 April) featuring games from Microgaming-powered Quickfire, with plans to release titles from additional suppliers including Quickspin and NYX Gaming in the near future.

eGaming Review also understands the operator plans to release a separate mobile casino app towards the end of May, prior to the launch of new multi-channel bingo, virtual sports and live casino products in the coming months.

Marathonbet’s head of gaming R&D, Christian Melin, told EGR the operator planned to leverage its various betting partnerships with Premier League football clubs as part of the casino launch.

“We will have exclusive promotions for sponsorship teams, and we are also in discussion with some of our sponsorship clubs to be able to create innovative co-branded content,” Melin said.

Marathonbet, which in February revamped its UK-facing website, struck a number of betting partnership deals with major Premier League football clubs last year in an effort to ramp up its brand presence in the UK online gambling market.

During the summer, Marathonbet announced three-year deals with Liverpool and Manchester United, having previously held betting partnerships with various English football teams such as Fulham and West Ham United.