MansionBet unveils Merry Cheltmas marketing campaign
Sportsbook operator to pay out runners up as winners on the first race of each day of the Cheltenham Festival
MansionBet has unveiled a new Merry Cheltmas campaign to recognise Cheltenham Festival as the most wonderful time of the year for racing fans.
The sportsbook operator is playing on the Christmas theme by providing customers with a vast array of offers instead of gifts.
Punters will be paid as winners if their horse finishes second in the first race of each day of the four-day event, which begins on Tuesday 16 March.
The sportsbook offers will be supported by a radio campaign called Now that’s what I call a MansionBet Cheltmas as well as press, digital and social.
The operator is also doing 12 days of giveaways on Twitter.
👕 DAY FOUR OF OUR TWELVE DAYS OF CHELTMAS GIVEAWAYS! 👕
— MCCCSHCas (@MCCCSHCas) March 11, 2021
Win a signed #BristolCity shirt! 🔴
RT and follow @MansionBet to enter the draw! ✅
⏰ Winner announced tomorrow morning!#MerryCheltmas
18+ | Full T&Cs apply: https://t.co/5c0zJxCqVM pic.twitter.com/To3hmElKoU
Speaking about the campaign, head of integrated marketing Dana Bocker said: “We wanted to bring that element of fun and anticipation for Cheltenham in a way that resonates with our target audience.
“For racing punters, Cheltmas is the most wonderful time of the year and our campaign brings that to life.”
The campaign was developed in collaboration with advertising agency Tomorrow TTH
Tomorrow director Justin Brookfield said: “It’s not often you get to work with a client who is as forward-thinking as MansionBet.
“They have allowed us to stretch this campaign and develop their ideas in a way that produces real cut-through in a crowded market.
“It really is beginning to look a lot like Cheltmas and we are all excited for the festival to begin and for customers to enjoy the offers MansionBet are presenting throughout the week,” he added.