Mansion bids to “realise potential” of Casino.com in UK
Operator says it will put “significant investment” behind brand with TV campaign on the way
Mansion has says it will fulfil the “unrealised potential” of its Casino.com site in the UK following a major revamp of the brand last month.
The operator said it will put “significant investment” behind Casino.com, which recently unveiled a new visual identity and complete site redesign featuring enhanced player segmentation.
The overhaul will be backed by a new TV campaign and offline initiatives, a spokesperson told EGR Intel, in line with Mansion’s long-term vision to grow its UK presence.
“With a refreshed Mansion senior executive team since 2016, we felt now more than ever was the perfect time to bring Casino.com in line with our longer term vision and strategy for our flagship brand,” director of marketing communications, Faye Morse, said.
“We hope to stand out from the competition, by being much more connected to what our players demand from their favourite casino brand.
“We liken ourselves to the boutique hotel of the gaming world, offering our players and VIPs a really tailored and familiar approach that simply can’t be replicated if you are simply a commodity.”
The operator aims to leverage its long history of Premier League sponsorship to market the re-branded site, along with a fresh suite of new mobile products and services set to launch later this year.
“Mansion is a trusted brand in the UK, with significant offline investment, especially in the sponsorship space. As our UK licence covers each of the Mansion group brands, it makes sense to capitalise on this momentum.”
Morse said a push is also being made at game-theme level, with more content and products and modernised game play on the cards.
The Italy-facing Casino.com, unveiled in 2015, is also set for a re-brand.