Malta regulator partners Microsoft for new CRM system
MGA to unveil a new web portal for its licensing processes after teaming-up with technology giant
The Malta Gaming Authority (MGA) has teamed-up with Microsoft to create a new customer relationship management (CRM) system aimed at automating and simplifying its licensing procedures.
The partnership with Microsoft Malta, which will see the launch of a dedicated web portal by the end of 2016, is also set to improve the transparency of its gaming and licensee management processes.
Meanwhile, the new CRM tool will enable prospective licensees to view the status of their application in real-time via a new dedicated dashboard.
Today’s announcement comes after the MGA last year said it would overhaul its regulatory procedures in the wake of mafia-related gambling scandal linked to the Southern European island.
“As stated last year, we are reviewing and restructuring all of our internal activities to become more agile and proactive,” Joseph Cuschieri, executive chairman of the MGA, said.
“This project is another step forward in transforming the way we do business,” he added.
In its 2014 annual report the regulator had already announced plans to unveil a number of reforms and legislative amendments to ensure regulatory best practice and in September debuted its ‘fit and proper’ guidelines.