LVS and Lotsys ink Israeli deal
British and French companies successful in joint bid for sports betting tender in middle-eastern country.
La Française des Jeux’s British and French-based subsidiaries LVS and Lotsys have been successful in their joint bid for the Israeli Sports Betting Board (ISBB) online betting tender.
Initially an online only deal, with LVS and Lotsys supplying the board with an internet betting system, there is an option to extend the agreement to cover both retail and online.
The tender was initially issued in February 2011, and just under 18 months have passed between the deadline for applications and the announcement of the successful bidder.
ISBB CEO Itshak Lary described the combined power of the LVS platform and Lotsys solutions as “A state of the art, robust, scalable and service oriented solution [which] will attract new punters by enlarging their options and offers,” while the sports betting board’s chairman Zach Fishbein said “We have chosen partners that will keep ISBB at the cutting edge of technology and help deliver nothing but the best service to our customers.”
It is the first major announcement from LVS “ acquired by FDJ in March 2010 “ since it appointed former Ladbrokes director of information systems Nick Dutton as its new programme director in March this year.
Pascal Blyau, FDJ development director and LVS managing director, said: ‘We are proud that our subsidiaries have convinced such a demanding customer, this demonstrates that the market is now asking for a new generation of solution.”