LV Bet extends National League partnership
Operator inks one-season renewal as official betting partner for England’s non-league pyramid
LV Bet has renewed its partnership with English football fifth tier the National League for the 2020-21 season.
The Malta-based operator will continue to serve as the official betting partner of the National League, National League North and National League South after a successful 2019-20 sponsorship campaign.
LV Bet will continue to publish video content around responsible gambling and mental health awareness as part of the partnership.
Adrian Sidowski, LV Bet CEO, said: “We’re excited to continue our support of the Vanarama National League and be a partner for a second season.
“The partnership enables us to grow our visibility in the UK and reach a wide audience of UK football fans who follow their local teams,” he added.
Earlier this year, English non-league football took a financial blow as BetVictor announced it would end its title sponsorship of the Isthmian League, Northern Premier League and Southern Football League.