Low6 completes $5m funding round ahead of IPO
Birmingham-based free-to-play games developer targets US expansion to kickstart global growth plan
Sports gaming technology firm Low6 has announced the completion of its latest round of funding ahead of an IPO in the US to take place this year. The funding round has been revealed as $5m and has been earmarked to continue expansion in the US. Birmingham-based Low6 suggested that US expansion was key to the listing and the funding, citing recent partnerships with NHL’s Detroit Pistons, NFL’s Cincinnati Bengals and Jacksonville Jaguars, and golf’s PGA Tour. CEO and co-founder Jamie Mitchell said: “2021 was a successful year of growth for Low6, and the conclusion of our latest round of funding will allow us to accelerate our continued development in 2022. “Throughout 2021, we continued to build our products and service offering, enabling us to win new partners and significant new contracts. With these new funds secured, and a number of exciting new partners, we believe we are well placed to enjoy a successful 2022.” Low6, which was named in EGR’s “ones to watch” as part of the Power 50 rankings, won both the virtual and fantasy operator, and the rising star accolades at the 2021 EGR Operator Awards in November. Earlier this month, Low6 announced the appointment of Ben Barker as the start-up’s chief revenue officer.