Lottoland seals B2B deal with William Hill Aus

William Hill’s Australia-facing business is set to enter the bet-on-lotteries market after striking a deal to launch Lottoland’s B2B lottery betting product.

The agreement will see William Hill Australia integrate Lottoland Solutions’ turnkey B2B service on WilliamHill.com.au, enabling customers to bet on the outcome of the world’s leading lottery draws.

The product is currently undergoing its final testing on WilliamHill.com.au and will be released to all players shortly.

William Hill’s head of corporate development, Oliver Scott, said: “William Hill is a leader in Australian betting and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win small, medium and goliath jackpot prizes”.

William Hill Australia is the second major operator to sign a deal with Lottoland Solutions in recent weeks

William Hill is the second operator to sign up to Lottoland’s B2B service after the Kindred Group recently launched the product on Unibet, MariaCasino and Bingo.com.

“Australia is a fantastic market for lottery betting and we are proud to be partnering with William Hill,” Lottoland Solutions director, Michael Bogie, said.

“This is a great example of our group’s commitment to Australia, bringing new choice to punters and sustaining and creating jobs and investment in a market we are all passionate about,” he added.

Lottoland’s B2B division was launched in 2015, and bolstered last year by the hire of Bogie who joined from bwin.party.