Lottoland relaunches affiliate programme with Income Access
New system helps target potential customers using language recognition and geo-location
Lottoland has relaunched its affiliate marketing programme with Income Access.
The Income Access platform allows the revamped Lottoland programme to use ad targeting capabilities based on language and geo-location to target potential customers.
James Dominique, senior affiliate manager at Lottoland, said: “We have chosen to relaunch our affiliate programme on the Income Access platform given the company’s strong reputation in the affiliate marketing space.
“We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI.”
The Gibraltar-based lottery firm allows players to bet on the outcome of some of the world’s largest draws including the UK Lotto and EuroMillions.
Income Access CEO Lorenzo Pellegrino said: “Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate programme on our software.
“Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.”