Lottoland recruits former Camelot exec in newly-created marketing role
Matt Osgood joins the Gibraltar-based lottery betting firm as UK marketing director
Lottoland has appointed former Camelot marketer Matt Osgood in the newly-created role of UK marketing director.
Osgood started at Lottoland in the final week of October and is based in the operator’s London office, reporting into UK managing director James Easterbrook.
As UK marketing director, Osgood will be responsible for the management of Lottoland’s marketing budget and will work with internal teams as well as external media and creative partners.
He will also be focused on developing the Lottoland games portfolio due to his prior experience in the sector.
Matt Osgood
Osgood has spent most of his career in the lottery industry, having worked as an innovation consultant on EuroMillions, head of marketing for the National Lottery and most recently as head of brand and marketing for Camelot Lottery Solutions.
Lottoland CEO Nigel Birrell said: “We’re delighted to welcome Matt on board to take the lead on our UK marketing.
“Matt brings with him a wealth of experience from his work at Camelot UK and Camelot Lottery Solutions and will be an invaluable addition to our organisation,” he added.