LeoVegas launches proprietary casino recommendation engine
Group CEO Gustaf Hagman says recommendations are more important than ever before with the firm now boasting 1,500 casino games
LeoVegas has launched a new algorithmic recommendation engine it claims will help foster more loyalty among its customers.
The new engine was developed in-house and uses machine learning to evaluate which games a specific customer likes and then recommends other games with similar attributes.
“This results in a more personalised experience, and will contribute to a more loyal customer base,” the operator said in a launch announcement today.
The firm said it had tested the algorithms across more than 60,000 customers before its wide roll-out.
“We continue to deliver on our position as ‘King of Casino’, where our focus is on the gaming experience,” said Gustaf Hagman, LeoVegas CEO.
“We are excited to be able to offer our new recommendation engine to our customers. It provides an elevated gaming experience, as our algorithms calculate what kind of games you like and presents them to you in an intuitive way.
Gustaf Hagman, CEO LeoVegas
Hagman said recommendations were more important than ever, with the firm offering more than 1,500 casino games.
LeoVegas joins a small number of operators with some form of recommendation engine, including 888 and Bethard.
888’s head of B2C Guy Cohen recently told EGR the firm was “at the tip of the iceberg” when it came to the power of recommendations.