LeoVegas follows Brands of Leo promise with GoGoCasino launch
GoGoCasino launches in Sweden as the operator delivers the first brand of its localised Brands of Leo strategy
LeoVegas has unveiled the first brand to go live on its new proprietary multi-brand platform after launching GoGoCasino in the Swedish market.
According to the Stockholm-headquartered operator, GoGoCasino “combines the best functions in casino with a high level of user friendliness and alluring design”.
The brand is the first proprietary release from LeoVegas on the operator’s new proprietary multi-brand gaming platform that went live 10 days ago.
The platform will allow LeoVegas to launch localised brands under the collective name “Brands of Leo”, and GoGoCasino is the first B2C venture to be released.
GoGoCasino is now live in Sweden
LeoVegas CEO Gustaf Hagman said: “Shortly after going live with our multi-brand portfolio we are now launching GoGoCasino.
“The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market.
“For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry.
“The start and response from customers has been very positive and we are capitalising on the group’s strengths, experience and economies of scale,” he added.
GoGoCasino has launched in Sweden but will be released in other core markets in due course.