Launches and sign-ups wrap 07/12/11
Launches and sign-ups from the egaming industry in the last seven days (1 December to 7 December 2011).
Cara de Poker bought by PokerStars
High-traffic former iPoker skin will boost Stars’ player base in the newly regulated Spanish market.
Cara de Poker, one of Playtech’s largest iPoker licensees, has been bought by PokerStars ahead of the operator’s entry into the regulated Spanish market.
The Spanish-language site has now been rebranded in the PokerStars style, and the integration was completed in time for last Sunday’s World Record breaking tournament.
The CEO of another operator with an iPoker skin has suggested to eGaming Review that Cara de Poker contributed “close to 20%” of iPoker’s Spanish liquidity, but said: “I don’t believe it is going to affect the network liquidity that much, as other skins with strong brands will be aggressive as the market opens up.”
Players with an existing Cara de Poker account have been instructed to open an account with PokerStars before existing balances can be transferred over.
Bodog launches new poker software
Bodog has launched its new poker software, with a continuing focus on the recreational player.
Features include anonymous tables, leaving players free from detection on data mining sites such as Sharkscope and PokerTableRatings, which will be implemented site-wide.
The Bodog network’s opposition to datamining has been well-documented, forcing tracking site Pokerscout “ which ranks it the 11th busiest standalone site or network worldwide “ to use estimates when calculating its figures for Bodog, according to a spokesman for the operator.
Seven Days in launches and sign-ups:
Mr Green relaunches affiliate programme
Malta-based casino operator Mr Green has relaunched its affiliate programme Mr Affiliate using NetRefer’s affiliate software. Affiliates can stay up to date with the latest company news and customer offers through a new company blog, with the revamped system also offering customised landing pages and local languages.
OLBG.com sponsors Olympics hopeful
Sports betting community site OLBG.com is to sponsor reigning British women’s table tennis champion Kelly Sibley as she bids to compete at the London Olympics.
RummyRoyal launches affiliate programme
RummyRoyal has launched its affiliate programme on the Income Access affiliate network. The rummy gaming platform is offering affiliates 25 to 40% revenue share for the lifetime of the player, and a £5 free no deposit sign-up bonus, and a 100% first deposit match of up to £/$/200.
Eyeconomy renews Express partnership
Eyeconomy, the advertising subsidiary of Purple Lounge owner Media Corporation, has renewed its deal to provide all third-party advertising for news group Express Newspapers.
Playtech signs deal with Platinum Studios
Playtech is to launch a slot game based on the popular Cowboys and Aliens comic, as part of a multi-year licensing deal with entertainment company Platinum Studios. The game will be rolled out on multiple sites across several markets in summer 2012. Platinum Studios hold the rights to more than 5,000 comic books and characters, some of whom Playtech will use to create branded games for their casino portfolio.
Betradar Virtual Football League goes live with Digibet
Betradar’s Virtual Football Leage (VFL) product has gone live with its first partner Digibet. The product allows customers to place bets on simulated football matches, which take place 24/7 and use artificial intelligence and robotics, on the basis of statistics and odds offered by the service provider.
CyberOptions launches on TradoLogic platform
Binary options platform provider TradoLogic has announced that CyberOptions has launched using its trading platform.
The latest brand to go live on TradoLogic’s platform is based in Dominica, with a subsidiary office in Geneva, and will be available to the public in early December.
CyberOptions’ asset management team has extensive experience in online trading, having worked with the likes of TD Waterhouse, Fleet Boston Financial and Saxo Bank.
The operator is focused on the French, German and Arabic markets, but can cater to an international audience, with the platform available in 12 languages. Customers will be able to use TradoLogic’s trading tools along with a live chat function to provide instant customer support.