Launches and sign-ups extra 6 March 2015

Software provider EveryMatrix has signed a deal with online casino operator GoldDiadem to provide access to a number of its egaming solutions.

Under the deal GoldDiadem will incorporate EveryMatrix’s sportsbook solution OddsMatrix, gaming management and payment processing platform GamMatrix, and the casino content aggregator CasinoEngine.

“This new partnership reflects our ongoing commitment to providing the highest quality products and services and becoming leaders in the industry,” Ebbe Groes, chief executive officer at EveryMatrix, said.

We always have the operator in focus and we’re thrilled to be able to have GoldDiadem take on our flexible, fully-manageable solutions and provide the marketplace with fresh new content,” he added.

Microgaming has launched a new slot title Lucky Leprechaun in time for St Patrick’s Day on 17 March.

The five reel, 20-payline slot includes a number of Irish-themed bonus features, while the supplier has also unveiled a HD version of its Golden Princess slot which are both available with Microgaming and Quickfire operators.

“Lucky Leprechaun is a guaranteed crowd-pleaser; it is feature-rich, with two different bonus selections set to keep players entertained for hours,” Mike Hebden, head of casino games at Microgaming, said.

“Plus, we’re continuing with our commitment to recreate some of our classic slot games in HD to bring them in line with what players have come to expect from Microgaming’s contemporary games,” he added.

Online gambling group Bonnier Gaming has hired affiliate management advisor Ihre Consulting to assist in building its European affiliate program.

The UK and Malta-licensed firm aims to ramp up its affiliate business across its core markets of the UK, Sweden, Norway, Finland, Germany and Poland.

“[Bonnier Gaming has a] great product lineup with multiple brands on offer, enabling us to work closely with them to provide key partnerships with affiliates within in these areas,” Edward Ihre, founder of Ihre Consulting, said.

“Their target markets are ones we are strong in, and we are extremely pleased to be working with the Bonnier team,” he added.

Online casino supplier iSoftBet has this week unveiled its latest online slot title which has launched first on NetBet.com.

The 20-payline game Ambiance joins the firm’s portfolio of original slots and includes wilds, a scatter collect feature, “dreamlike” sounds and animations.

“I’ve been following this game since its very first stages of development, and I’m so glad to see all the hard work has paid off,” group sales and business development manager, Luci Apostolou, said.

“The game showcases our team’s true passion for creativity and superior design, and the feedback we’ve received from operators has proven that players will appreciate the game’s beauty and simplicity as much as we do,” she continued.

Sportech CEO Ian Penrose has told eGaming Review the firm is planning to expand its product offering into the social gaming sector.

Speaking to eGR this week Penrose said Sportech’s president of digital, Rich Roberts, was keen to broaden the operator’s product offering to “attract more of the social player”.

Roberts joined Sportech from social operator Slingo, and has played a central role in the firm launching its SNG Interactive RMG online casino joint venture with NYX Gaming in the New Jersey market.

Live dealer supplier Ezugi has announced an agreement with Iforium to plug its Ezugi Live Casino solution into the software development company’s Gameflex multi-vendor casino engine.

The deal will see Zugi supply its fully portfolio of live dealer content which will also be available as a mobile HTML5 version and on native Android apps for Iforium suppliers.

“The addition of Ezugi’s innovative live casino solution further enhances the premium content available in our Gameflex multi-vendor casino engine,” Phil Parry, CEO at Iforium, said.

“This distribution agreement will clearly bring exciting opportunities for both Iforium and Ezugi,” Parry continued.

The Atlantic Lottery Corporation (ALC) is preparing to overhaul its online offering after announcing a deal with Scientific Games to use its interactive lottery platform.

The five-year agreement comes after the ALC issued a request for proposals last year, and will see Scientific Games supply its Sciplay platform to the provincial operator.

The ALC already offers a small number of online games through its alc.ca site, which last year generated revenues of CA$19.2m.

Daily fantasy sports operator DraftKings has signed a sponsorship deal with the Ultimate Fighting Championship (UFC) to become its official fantasy sports partner.

Under the deal, UFC fans will be able to enter exclusive competitions through DraftKings to win prizes such as athlete meet and greets and VIP experiences.

DraftKings branding will also appear at all major UFC events, plus on the UFC website and social media channels.