Launches and sign-ups extra 4 September 2015
A round-up of the latest launches and sign-ups in the egaming industry including Realistic Games and Coral
Realistic Games unveils latest slot title
Online slots and table games provider Realistic Games this week unveiled its latest slots game Super Graphics Super Lucky on mobile, tablet and desktop.
The three-reel slot is a follow-up to the firm’s popular Super Graphics Upside Down and features a Japanese capsule vending machine game theme.
“Super Graphics Upside Down has proven such a smash hit that operators and players alike have been asking us when we’d be launching the next Super Graphics game,” Realistic Games commercial director, Andy Harris, said.
“I’m delighted to say that day has now arrived and we’re extremely excited because we think ‘Super Lucky’ has every chance of being even bigger than ‘Upside Down’,” Harris added.
Coral signs James Jordan in social media deal
Former Strictly Come Dancing start to lead the operator’s Twitter engagement during the running of the latest season of the popular TV show
Coral has signed up former Strictly Come Dancing star James Jordan to lead its Twitter coverage during the latest season of the popular TV dance competition.
As part of the deal the professional ballroom dancer will join Coral to regularly tweet ahead of each programme to provide his views on the competition and promote Coral’s latest odds.
Nektan partners Active Win for marketing launch
Nektan has announced the launch of a new digital marketing division in partnership with Betfred founder Fred Done and Active Win Media managing director Warren Jacobs.
The mobile platform provider’s new Nektan Marketing Services (NMS) will offer its gaming partners a variety of customer acquisition services including paid search, media buying, social media, SEO and affiliate network management.
The turnkey services can be tailored to partner’s specifications and will be fully integrated into Nektan’s gaming technology platform Evolve.
Betcade to launch Android RMG app store next year
A new Android app store focused on offering real-money gambling apps is set to launch next year as a workaround for Google’s ongoing ban on gambling apps in the Play store.
Betcade will go live next July and will offer gaming apps for download on Android through a UI modelled on Apple’s App Store and the Google Play store.
“People overwhelmingly prefer mobile apps over the browser experience: the time spent in apps now surpasses the time spent in browsers,” David Chang, Betcade founder and CEO, said.
NetEnt given green light to launch in New Jersey
NetEnt has been awarded a transactional waiver by the New Jersey Division of Gaming Enforcement (DGE), allowing it to launch its games with bwin.party and the Borgata.
NetEnt Americas managing director Björn Krantz said being awarded a transactional waiver was a “milestone” for the supplier as it looks to build a long-term presence in the North American market.
“We are working in close collaboration with our partners and the New Jersey DGE to secure that necessary administration is taken to successfully go live as soon as possible,” Krantz added.
Scientific Games launches Hot Shot Casino on Facebook
Scientific Games Interactive has launched Hot Shot Casino on Facebook, its first game on the social network offering titles from its Williams Interactive, Shuffle Master, and Bally Technologies game portfolios.
Hot Shot Casino will feature popular land-based titles such as Zeus III and 88 Fortunes, plus branded content such as Kiss: Shout it out Loud and Bruce Lee.
“Hot Shot Casino is extremely accessible to players, with a great number of slots open and available without unlocking restrictions,” MD of social gaming at SG Interactive, Aaron Schurman, said.
Unikrn launches social eSports betting platform
eSports betting operator Unikrn has announced the global launch of a freeplay version of its real-money wagering platform, plus a new virtual currency.
Unikrn Arena Global gives players the chance to win Unikoins, a virtual currency they can use to enter daily, weekly or month raffles to win prizes, the firm said.
Players can earn Unikoins by taking part in betting quests, which reward players for placing bets on Unikrn, and social quests, which rewards users for engaging with friends and social networks.