Launches and sign-ups extra 30 September 2016

Microgaming has signed a deal to deliver its online poker software to RedKings, with the operator going live on the MPN before the end of the month.

The supplier says RedKings will benefit from a greater liquidity pool, as well as a wide range of online and offline poker tournaments, unique poker room promotions, and access to over 100 casino and poker side games.

Michael Golembo of RedKings, said: “This change to Microgaming software will allow us to build on our eight year old poker business by providing a much improved poker playing experience and doing what RedKings is known for, making poker fun.

“We’re thrilled to have agreed a poker deal with Microgaming, an expert in the industry.”

Scientific Games has announced the launch of its new SEINFELD slot game which the firm describes as an “immersive, virtual slot player experience.”

The game merges the hit TV series with the company’s GAMESCAPE™ slot platform, with feature-rich gameplay fully that captures the SEINFELD characters’ antics and quirky plotlines that continue to entertain fans worldwide.

“We are ecstatic to unveil the SEINFELD slot game to attendees of G2E and entertain players on casino floors soon,” Scientific Games Group chief executive of gaming, Derik Mooberry, said.

The eccentric and fun-loving nature of one of America’s treasured sitcoms, paired with the advanced technology of our groundbreaking GAMESCAPE cabinet, truly delivers an unforgettable slot experience that transports players all the way to 81^st Street on New York City’s Upper East Side.”

Egaming provider Realistic Games and platform supplier BetConstruct have announced the agreement of a new content distribution deal.

Realistic Games has joined forces with BetConstruct to offer customers both its table and slot games, with content including blackjack and roulette, as well as slot titles Super Graphics Upside Down, 6 Appeal, Fireworks, and The Fruit Factory.

Andy Harris, CEO at Realistic Games, said: “We’re very pleased to have formed a partnership with BetConstruct whose sports betting and casino platform is in demand.

“Their distribution in Eastern Europe in particular is very impressive and this will help us to showcase our games in new markets as we look to expand our geographical reach.”

Marketing start-up Optimove has raised $20m from Israel Growth Partners in a funding round that valued the company at $100m.

Optimove will use the funding to double its 35-person engineering team, invest in its US marketing efforts in the US and potentially complete new acquisitions.

Moshe Lichtman, a general partner at Israel Growth Partners, will join Optimove’s board.

Optimove has been profitable “since day one,” according to its chief executive and founder Pini Yakuel, who added: “We’ve always invested our money neck-and-neck with our revenue.”

Gaming marketing optimisation firm Beehive has signed a deal with social casino operator Wizits Ltd. to manage its multi-channel marketing.

The agreement will see Beehive’s marketing tools used across Wizits’ Slotagram, Fashion TV Games and Win Vegas brands, with an additional, soon-to-be-launched brand also part of the agreement.

“As the only marketing optimization provider focused on the gaming industry, a move into social was a logical next step for Beehive,” Adi Dagan, founder and CEO of Beehive, said.

“We are excited to work alongside Wizits, one of the most innovative social casino operators in what is an extremely competitive market, and look forward to helping further grow their fantastic brands.”

ORYX Gaming has strengthened its live gaming offering following a new agreement with live casino solutions provider Extreme Live Gaming, part of the Novomatic Interactive Division.

Extreme Live Gaming’s casino solutions will be added to ORYX’s games portfolio that already includes QuickFire Live, NetEnt and eZugi content.

The deal with Extreme Live Gaming will see a number of live casino games added to ORYX’s content library that will be made available to customers across a variety of international markets.

Matevz Mazij, ORYX’s CEO said: “Extreme Live Gaming is a significant addition to our game portfolio.

“We want to offer our customers the best gaming experience, and in terms of live casino, we believe Extreme Live is perfectly positioned to fulfil that mission.”

Mobile-first egaming platform CashBet and Joyful Dream Holdings Limited have launched Joyful Dream’s real-money iOS casino games app Play Cosmo on the CashBet platform.

UK players can download Play Cosmo from the App Store for their iOS device, featuring a variety of brand new slots including Icy Cash Splash, Outlaw Women of Spintown, and Angel Girl Devil Girl.

“Play Cosmo is our newest title to launch in the App Store, and we’re thrilled to offer players the best experience in real-money slots, table games and more through CashBet’s platform,” David Siu, CEO of Joyful Dream Holdings Limited, said.

“We believe CashBet is the right partner to support Play Cosmo as we grow our audience base in the UK market.”

PokerStars has announced the launch of the first New Jersey Championship of Online Poker (NJCOOP), a $1.2m tournament to be played on PokerStarsNJ.com throughout October.

The event, the richest online series ever held in New Jersey according to PokerStars, will take place from October 15-31 and feature 43 events with entry fees ranging from $15 to $1,000.

PokerStars said the series “demonstrated its commitment to growing poker in the Garden State”, after the vertical has been reporting relatively muted figures in recent months, especially compared to casino.

New Jersey poker revenue was up 10% year-on-year in August, while online casino grew 36%.

Station Casinos will launch a social casino on GAN’s Simulated Gaming platform in early 2017, the operator announced this morning.

Stations, which operates 19 casinos in Nevada, said the social casino platform would be integrated into its existing reward programme in an effort to engage patrons “whenever and wherever they prefer”.

Staci Alonso, executive vice president of Station Casinos, said: “Free play social casino games are very popular and will allow our guests to play many of their favourite on-property casino games at home or on their phone for entertainment and rewards.

“GAN was selected for their ability to deliver a custom social casino experience integrated with our myBoardingPass loyalty program as we are committed to continuously enhancing and responding to the preferences of our guests.”

Tangelo will launch a social betting product based on the virtual sports games offered by Leap Gaming, the two firms have announced.

The companies said they are currently developing a 3D virtual sports game specially adapted for social casino players, which is expected to be ready by the end of the year.

The new product – Tangelo’s first foray into sports – will initially be available across its European and Latin American-facing social casino environments.

“I am delighted by this new collaboration with Leap Gaming,” said Oscar Fonrodona, Tangelo’s manging director. “Their virtual sports products are truly state of the art and provide an exquisite user experience across all platforms.