Launches and sign-ups extra 28 August 2015
A round-up of the latest launches and sign-ups in the egaming industry including LeoVegas and Genii
Gaming Innovation Group latest to sign up to Genii
Gaming technology provider Genii has signed a deal with Gaming Innovation Group (GiG) to provide its portfolio of more than 130 casino games. GiG operates Guts.com – an online sportsbook and casino – and platform technology provider iGaming Cloud.
Genii’s content will be integrated into Guts.com and also offered to iGaming Cloud’s clients. The deal will boost GiG’s mobile and desktop casino offering which includes Genii’s ground-breaking, new product range Spin 16.
“The reaction to Spin 16 and Genii’s entire content portfolio has been incredible and we’ve done a number of deals in a short space of time,” Nick Barr, Genii sales director, said.
LeoVegas seals Celebrity Juice TV sponsorship deal
LeoVegas is continuing its UK push after signing up to be the new sponsor of primetime ITV2 celebrity comedy panel show Celebrity Juice. The deal is the second TV sponsorship deal for the mobile casino brand.
The sponsorship begins when the hit show returns to screens in September and covers all episodes of the 14th series, including the Christmas Special. The deal will also see LeoVegas branding appear online and on mobile, including the show’s website and catch-up content on ITV Player and ITV.com.
“Since launching in the UK last year TV has played an important role in our marketing activity and we’re confident that Celebrity Juice will help us introduce the key young adult demographic to the fun and excitement of LeoVegas,” Shenaly Amin, LeoVegas UK country manager, said.
Isle of Man readies £50m development fund
The Isle of Man is in the final stages of a consultation over a £50m investment development fund which would be earmarked to provide grant, loan and equity investment to new Isle of Man start-ups, including egaming businesses.
Full details of the proposed scheme can be found in the consultation paper which is open to all interested businesses and individuals and can be found online at www.gov.im/consultations.gov under ‘Current Consultations’.
“The intention of the proposed Enterprise Development Fund is to create lasting new jobs in Isle of Man-based companies and to future-proof our economic base,” Laurence Skelly MHK, minister for Economic Development, said.
Coral became the official betting partner for English Championship football club Leeds United in a deal which will also see the bookmaker sponsor and rename the iconic club’s North East Corner Stand to Coral North East Corner Stand.
“We are thrilled to be partnering with a club of the size and stature of Leeds United and look forward to providing the club’s fans with the best possible football betting service whether this be online, mobile or through the kiosks in the ground,” Matt Prevost, Coral brand director, said.
CrownBet sealed a deal to become the official betting brand of Australian regional horseracing organisation Country Racing Victoria. The operator will be the preferred online betting agency of the organisation and will offer customers access to exclusive wagering offers.
CrownBet, which was recently rebranded from BetEasy, will also serve as a major partner of this month’s Country Racing Victoria Awards with the deal further increasing it exposure following similar agreements with Tennis Australia and Cricket Australia national governing bodies.
“We’re delighted to form this partnership with Country Racing Victoria, they’re a significant contributor to the Australian wagering landscape,” Matt Tripp, CrownBet CEO, said.
Slovenian technology supplier Comtrade Gaming has struck a major deal with ONEworks to integrate its iCore an Enterprise Gaming Platform into the Asia-facing sportsbook provider’s platform.
The collaboration will give all Comtrade Gaming’s licensed operators access to ONEWorks’ entire spectrum of sportsbook services.
“We are delighted to be able to work with ONEworks as our major sportsbook provider in Asia,” Steven Valentine, Director of Interactive at Comtrade Gaming said.
“Our strategy for iCore has always been to partner with best of breed products tailored for individual countries and markets. ONEworks is the leading sports betting provider in Asia and this compliments our enterprise gaming platform very well,” he added.