Launches and sign-ups extra 23 September 2016
A round-up of the latest launches and sign-ups in egaming including BetConstruct, Yggdrasil and Ladbrokes
BetConstruct has agreed a deal to supply virtual games from Golden Race to its network of partners.
The deal will enable BetConstruct to offer operators Golden Race’s portfolio of games including VFL, horse and greyhound racing, lottery and Keno.
“BetConstruct is happy to put its distribution power behind Golden Race content,” Vahe Baloulian, BetConstruct CEO, said. “We are confident that it will contribute to the success of both companies.”
Martin Wachter, founder and CEO of Golden Race, added: “The demand for our flexible and exciting Virtual Games products has increased dramatically, and we expect this to complement BetConstruct’s online solution, retail EPOS system and self-service betting terminals greatly.”
Casumo is the latest operator to agree a deal with Yggdrasil Gaming to integrate its entire suite of slots content.
The operator will also have access to Yggdrasil’s Infinite API for gamification, its collection of promotional tools, BOOST and social media tools BRAG.
“At Casumo we always want to provide the best user experience to our players and we feel Yggdrasil will help out with that promise,” Oscar Simonsson, CEO at Casumo, said.
Staying with Yggdrasil, the firm has launched what it claims to be its “most graphically advanced game to date”, Double Dragons.
The five-reel, 25-payline slot features 3D animations, a soundtrack and a collection of features designed to create a unique user experience.
“Visually it is one of our most ambitious slots yet, with stunning 3D graphics that are complemented by fantastic audio regardless of whether a player is using their desktop or their mobile,” Jonas Strandman, product owner for games at Yggdrasil, said.
188BET has renewed its partnership with rugby league side Wigan Warriors that will see the operator remain official main sponsor for the 2017 season.
The deal sees the operator’s logo emblazoned on the club’s match and replica shirts.
“We forged a very strong and productive working relationship in year one and we jumped at the chance to extend our association for another year,” 188BET’s managing director, Nigel Singer, said.
“We will ensure that the same drive, effort and commitment goes into the partnership for next season as we feel certain that this great Club will continue to thrive, develop and compete at the very highest level for many years to come. We naturally wish Wigan Warriors every success.”
Ladbrokes will implement Beehive’s CRM tools for its retail estate following the successful delivery of its solutions for the operator’s online channels.
The operator will use the supplier’s CRM engine, which segments customers using Ladbrokes’ loyalty card, The Grid, by behavioural attributes.
It then provides them with relevant marketing messages at the optimum time to help Ladbrokes maximise customer value and boost retention rates.
“In such a competitive industry in which the battle to acquire and retain customers is so fierce I’m confident that our platform will give Ladbrokes an edge over its rivals,” Adi Dagan, founder and CEO of Beehive, said.
Cherry has agreed a deal to acquire casino operator Betman that will see its market share of restaurant casinos grow to approximately 68%.
The group has acquired Betman’s 15 casino venues and 27 gambling tables in a deal worth SEK 2m from 1 October.
“The acquisition of Betman means that we further solidify our leadership position in the restaurant casino market,” Fredrik Burvall, CEO of Cherry, said. “It further strengthens our position in Stockholm, Sälen and Visby and adds qualified personnel, while we can use our scale advantage to help the venues perform even better.”
Table game and slots supplier Play’n GO has introduced a new category of online casino game with the launch of two video bingo titles.
The games, Flying Pigs and Bugs Party, were developed in partnership with Latin American land-based video bingo creators Zest Gaming, and are the first online titles available outside the region to combine a slot mechanic with a video bingo display.
Johan Tornqvist, CEO of Play’n GO, said: “Flying Pigs and Bugs Party are games the likes of which many in the industry won’t have seen before.
“It’s thrilling to be able to introduce an all new category of online casino game. Video bingo has proved exceptionally popular as a land-based game in Latin America and we’re confident that our innovation will be a big hit in the rest of the world.”
Iforium has signed a multi-year agreement to integrate content from Zitro Interactive’s content onto its Gameflex casino platform.
The deal includes all bingo themed desktop and mobile games from the Spanish provider such as Turbo 2, Secret Bingo, Last Bingo in Paris and PowermanÃa Bonus.
“The depth and quality of Zitro Interactive’s bingo themed content is unrivalled and I’m confident our operators will rapidly adopt their games via the Gameflex platform,” Phil Parry, CEO of Iforium, said. “I look forward to building our partnership with Zitro Interactive and distributing their innovative content across multiple markets.”
Rais Busom, Zitro Interactive director, added: “I am delighted to enter into this partnership that will further drive growth for us in the important Real Money market. I am confident that we can support Iforium customers in growing its digital business and that our best performing games will be much appreciated.”