Launches and sign-ups extra 20 May 2016
A round-up of the latest launches and sign-ups in egaming including Habanero, Betradar and bettingexpert.com
Slots and table games provider Habanero has signed an agreement to supply BetConstruct with its full portfolio of casino games.
Habanero’s slots, table games, and video poker titles will now be launched across desktop and mobile to customers of the sport and casino platform provider.
“I’m delighted that BetConstruct are keen on our content and feel it will add quality and variety to their already extensive gaming offering,” Nic Ioannoy, CEO of Habanero, said
“I’m also excited about the opportunities a deal with such an important international platform provider presents us with, in terms of new markets, operators, and players.”
Betradar has officially launched its Euro Cup product ahead of the start of the European Championships next month
The Euro Cup will condense the tournament into 70 minute cycles, enabling bettors to back their favourites or test their analysis across a whole range of markets specific to this unique competition.
“We have used Betradar’s virtual football product since 2013 and found that the combination of best in class 3D animation together with the attention to detail in terms of data, histories and markets make their product the most compelling and impactful,” Maxim Afanasyev, head of trading at Liga Stavok, said.
“When we heard that Betradar were ploughing all that same technology and realism into a format that leverages the buzz we anticipate this summer, it really was a no-brainer for us and we cannot wait to see how our customers react to this new instalment,” he added.
Sports betting social network bettingexpert.com has picked former England and Spurs star Chris Waddle as its brand ambassador and in-play tipster to launch and promote its bettingexpert LIVE app.
Waddle will be delivering tips via his own bettingexpert LIVE profile, which users can follow, and an exclusive blog on bettingexpert.com where he will preview all of England’s games, along with other major fixtures.
Gavin Moore, head of traffic & brand at Better Collective, said: “We’re excited for Chris Waddle to join the bettingexpert.com team. He’s an England hero who’ll enable bettingexpert LIVE to engage with new and existing users, allowing fans to compete with him through the world’s first in-play tipping app,”
“Our products are positioned to hit a young, social media-savvy betting audience, so having an England legend who’s online and active on those channels is a fantastic fit for us.”
Online broker UFX.com has named former Arsenal footballer and World Cup winner, Emmanuel Petit, as its new brand ambassador for France.
Petit will appear in UFX.com’s French ‘Trade with the Pros’ advertising and marketing campaigns as part of an initial one-year deal ahead of Euro 2016.
“Throughout my playing career, I always wanted to be a part of teams who chased greatness like Arsenal, Barcelona, Chelsea and, of course, France,” Emmanuel Petit, brand ambassador for UFX.com, stated.
“UFX.com shares that same vision and I look forward to helping the brand achieve their goals in France and beyond,” he continued.
Social sports app Sportlobster has launced its ?1m Euros Predictor competition, challenging consumers to predict the exact outcome of Euro 2016.
Competitors are tasked with predicting 16 teams that will progress from the group stage, including their position, and then the teams progressing from each knock-out game from the second round through to the outcome of final to win the jackpot.
Andy Meikle, co-founder and CEO of Sportlobster, said: “The Sportlobster ?1 million Euros Predictor will offer the biggest prize on the market – a truly life-changing sum of money.”
“To put it into perspective, at the start of the season, fans who bet ten pounds on Leicester winning the Premier League would have won ?50,000,” he continued.