Launches and sign-ups extra 20 June 2014
A round-up of the latest launches and deals in the egaming industry, including EveryMatrix and Realistic Games
Software supplier EveryMatrix has struck a deal with Williams Interactive which will see the Scientific Games subsidiary provide additional content to its Casino Engine.
“Constantly exploring ways to develop and improve our products this is an exciting partnership with one of the true heavyweights in the global casino industry,” Ebbe Groes, EveryMatrix chief executive, said.
“In addition to our offering of casino content from companies such as IGT and Bally among others, this is another example of how EveryMatrix continues to have the operator in focus with an ever evolving Casino Engine product and in particular help bridge the gap between offline and online casino,” he added.
EveryMatrix has also a struck a similar deal with casino content developer and aggregator Leander Games to incorporate content from third party game development houses through Leander’s gaming server.
Online operator Betfair has signed a sponsorship deal with entertainment giant Live Nation that will see its New Jersey online casino site become the official partner of a number of New Jersey concert venues.
Under the deal BetfairCasino.com, which it operates with land-based partner Trump Plaza, will become the official online gaming partner of Live Nation New Jersey, PNC Bank Arts Center, Susquehanna Bank Center and two other venues in Asbury Park.
New players signing up to BetfairCasino.com in the Garden State will be able to earn Live Nation Concert Cash or Ticketmaster Ticket Cash, which they can use to purchase concert tickets, as well as gaming credit for the site.
Oxfordshire-based games supplier Realistic Games has unveiled a range of new mini table games which are now live with BetVictor and Boylesports in time for the World Cup.
Mini game versions of blackjack and roulette are available on desktop and allow customers to bet and play games at the same time.
“Operators will be at their busiest during the World Cup and the opportunity to offer casino products without taking customers away from the sportsbook is very appealing,” Realistic Games’ commercial director, Andy Harris, said.
“It is also consistent with our view that newcomers should be introduced to casino games with effective, user-friendly cross-sell that doesn’t detract from their normal enjoyment of the site,” he added.
Online casino provider World Watch has announced the launch of a new football-themed slots game to coincide with the FIFA World Cup.
Golazo is a multi-line HD slot and includes a range of features including Free Spin, Fast Play and Spin Stop.
The slots game also includes a bonus game which allows players to earn points by taking penalties against a goalkeeper.
Paddy Power has rolled out the first upgrade to its popular Roller Casino app in more than six months, overhauling the app design and adding a host of new features.
Roller Casino 2.0 was released yesterday and gives the app a completely new design with a different layout and graphics, along with a new tab that collates a player’s last played games.
A number of new games have also been added including the football-themed slot Super Striker.
Two-thirds of World Cup bets will be placed on mobile devices, according to research conducted by Coral and mobile sports betting affiliate Betfuze who launched its long-awaited app this week.
The firm has looked to capitalise on this by launching its innovative Sentimeter app on both Android and iOS platforms.
Zynga has unveiled major additions to its Casino franchise including the launch of real-world prizes for Zynga Poker and a new branded social casino app.
The social gaming operator is set to debut Zynga Poker Leagues for an eight-week season on Facebook next Monday as part of its renewed efforts to “mirror live casino experiences”.
Zynga Poker Leagues enables players to earn points against a pool of 100 people who can each move up the leaderboard before being entered into a sweepstake on 17 August.
Men’s magazine FHM has launched a new UK-only online casino offering in partnership with 888 featuring a range of free-to-play and real-money games.
The FHM-branded casino is available as a tab on the magazine’s main site and as a separate site at 888games.com.