Launches and sign-ups extra 1 May 2015

Smarkets boxes clever with Mayweather Pacquiao promotion

Betting exchange operator Smarkets is ramping up its promotional activity with the offer of £20 in free bets for new and existing customers who Tweet commentary on this weekend’s Floyd Mayweather and Manny Pacquiao fight.

Those that offer the best commentary with the hashtag #makebank and reference @smarkets in their Tweets and Facebook posts, will be awarded with £20 worth of free bet credits.

And there’s no limit to how much customers can be awarded as Smarkets can draw them more than once for the promotion.

Patagonia Entertainment signs video bingo supply deal

LatAm-facing video bingo supplier Patagonia Entertainment has agreed to deliver nine games to the newly-launched Bingo Bombo real-money site.

“BingoBombo.com is a perfect partner for Patagonia’s video bingos and we are looking forward to seeing our games on their platform,” Pedro Baldriz of Patagonia Entertainment said.

“We are confident that BingoBombo.com and its players will enjoy the very best video bingo experience that exists on the market today,” he added.

BetVictor partners with VCCP for social boxing marketing play

Ahead of the Sunday morning’s “fight of the century”, BetVictor has launched an online platform that encourages users to tweet support for either Manny Pacquiao or Floyd Mayweather.

TweetRumble converts each tweet into a virtual punch, creating an animation to display who has more support before the fight. The site will also display BetVictor’s latest odds.

“Everyone has an opinion on this fight, our customers included. The ‘fight before the fight’ is a great opportunity to put our social teams to work engaging with boxing fans and bettors alike,” Anton Bell, CMO of BetVictor, said.

Should the platform prove a success, BetVictor plans to use it for future high profile head-to-head events.

Yoyougaming releases new HTML5 slot on Odobo

Platform supplier Odobo has added a second exclusive slot from Shanghai-based studio Yoyougaming to its Marketplace platform.

Fire Dragon is an Asian-themed HTML5 slot which includes a bonus mini-game.

“Fire Dragon retains the simplicity we aim for in our games with the personality and unique dice symbols that are our trademark,” Kevin Li, managing director at Yoyougaming, said.

“Via the Odobo Developer Program our games are reaching a significant audience and we’re thrilled at the interest in our products,” he added.

This game is live with bet365, Betfair and Gala Coral, and is also available to new operators via the Odobo Marketplace.

“Yoyougaming’s slot games stand out in a crowded market for their vibrant use of colour, Asian influence and use of dice in slot games. This studio is creating games you don’t see often so we’re thrilled to have them available exclusively via our Marketplace,” Glen Bullen, Partner Success Manager at Odobo, said.

Games Marketing in Realistic Games deal

Table games specialist Games Marketing has licensed two of its side bet offerings to Realistic Games, in a deal which will see Perfect Pairs and 21+3 made available to Realistic’s customers.

“It is a real compliment that Realistic Games have chosen two of our side bets, which are simple and effective revenue generators for operators on all platforms,” Chris Reynolds, Games Marketing CEO, said.

“These side bets provide players with engaging content and an added dimension when they are looking for the perfect snacking game,” he added.

Among those currently supplied with Realistic’s blackjack who will have access to the side games are bet365, BetVictor, Ladbrokes, Boylesports, Stan James, Paddy Power, Bede, Pocket Fruity, and Spin Genie.

SafeCharge makes SE Asia move

Payment technologies firm SafeCharge has agreed to enter a strategic partnership with South-East Asian-facing services company 2C2P.

The deal will extend SafeCharge’s technology product to 2C2P’s merchants, and includes a minority investment in 2C2P by the AIM-listed company.

“The smart omni-channel technologies of 2C2P, their focus on mobile payments, local integration across multiple payment types and the company’s management are some of the reasons for deciding to develop this partnership with 2C2P,” David Avgi, SafeCharge’s CEO, said.

“Asia Pacific continues to be a key focus area for SafeCharge and is a central part of management’s long term strategic vision. We expect to see significant growth for SafeCharge coming from the fast growing e-commerce markets in the Asian region,” he added.

SafeCharge was recently behind the launch of a prepaid PokerStars branded MasterCard available to users in the UK.