Launches and sign-ups extra 1 July 2016

Table games and slots provider Play’n GO has been awarded a class two licence from the Romanian National Gambling Office.

The Swedish supplier will now be able to supply its content to all online channels for gaming operators in the country’s recently regulated market.

The move to acquire a gaming licence in Romania followed significant demand for Play’n GO’s content from customers based in the eastern European country.

“This is a landmark day for the company and we are delighted to have been awarded a gaming licence for Romania, a growing market that we have had our eyes on for some time,” said Johan T?rnqvist, CEO of Play’n GO. “We have a long line of parties interested in our premium, best-in-class content and we can’t wait to see the joy on Romanian player’s faces as they interact with our games for the first time.”

Sportdec has launched its new app in partnership with platform provider FSB Technology ahead of the quarter final stages of Euro 2016.

The app features include live scores, notifications, fixtures and tables, statistics, video, and editorial content, as well as FSB’s new fully-optimised sports betting service.

Sportdec has launched with Euro 2016, the English Premier League, and Major League Soccer, with more leagues to be added for 2016-17 and additional sports coming soon.

FSB’s service allows the Irish technology startup to tailor their own front end, while utilising the London-based supplier’s APIs and UK betting licence. They also have access to FSB’s CRM tools, which allow operators to personalise bonus offers, promotions, and other betting incentives to targeted customers.

“We’re confident they [FSB] have given us the tools to deliver an innovative sporting experience to fans who are tech-savvy and sophisticated,” said Declan Kelleher, head of betting at Sportdec.

Supplier SIS has signed a deal to deliver its portfolio of on-demand virtual racing games to Ladbrokes.

Ladbrokes customers will now have access to six times more betting opportunities compared to traditional scheduled virtuals, thanks to the SIS Infinite Games on-demand capability.

The deal comprises SIS’ full second generation gaming offering, including horseracing, greyhounds, cycling, motor racing and motorbikes.

“SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook,” said Marc Thomas, head of product for SIS. “We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport.”

Online casino operator Live Lounge has launched an affiliate programme for its live casino brands Live Lounge and Sir Jackpot in partnership with Income Access.

The Live Lounge affiliate programme has integrated Income Access’ affiliate management software and will be supported by the company’s proprietary Ad Serving technology.

The launch will allow affiliates to begin promoting these two cutting-edge brands. New affiliates are offered a 35% net revenue share commission structure, and can also negotiate custom rates.

“The efficiency and strong reputation of the Income Access platform makes it the perfect tool to help us solidify our leadership in the fast-growing, high-return Nordic live casino market,” said Simon H?gberg, CEO of Live Lounge.

Riobet Casino has agreed a deal to integrate EveryMatrix‘s affiliate product PartnerMatrix into its platform.

The casino operator, founded in 2014, has utilised the affiliate programme in order to promote its gaming solutions and deliver marketing tools available to affiliates interested in growing their revenues.

“EveryMatrix is a professional in providing gaming and affiliate services, a leading company that builds new solutions using the latest technologies,” said Vladimir Osipov, Riobet CEO. “Thanks to our partnership with EveryMatrix, we have been able to reach a new professional level.”

Russian operator Fonbet has joined the regulated betting industry’s integrity body ESSA.

The operator brings ESSA’s membership to 20 and the firm said it is looking forward to “playing a full and constructive role”.

“We have been very impressed by ESSA’s systems and professional operation,” said Alexandra Sergeeva, CMO of Fonbet.

“It continues to play an important role for our sector not just as an effective alert mechanism, but also defending operators at major policy forums,” added Sergeeva. “Fonbet recognises the importance of this and the clear advantages of being part of an organisation of that stature.”