Launches and sign-ups extra 1 April 2016

Multi-channel supplier SIS has launched a new generation of on-demand racing games in partnership with Core Gaming, allow customers to view events from a ‘ride on’ camera angle for the first time.

The feature is one of a host of updates the company has added to its second generation suite of Infinite Racing games, which are now live on the Sky Vegas website.

“SIS introduced a new dimension to virtual racing games late last year, with the launch of our on-demand gaming suite – Infinite Racing, and these latest updates take our offering to the next level,” Marc Thomas, head of product for SIS, said.

“In a world of tech-savvy, next generation customers, who are familiar with console gaming, these camera angles will provide a far more immersive and engaging user experience,” he continued.

BetVictor this week announced it was going each-way six places and non-runner money back on the Crabbie’s Grand National with immediate effect.

The offer sees BetVictor become the only operator currently offering six place on the race which takes place on Saturday week.

“For the fifth successive year we are offering the racing punter the best value on the world’s greatest horserace; by offering six places and non-runner money back punters don’t need to go anywhere else for the best Grand National value; Simple As,” spokesperson Charlie McCann said.

“As authorised betting partners of British Racing we hope our great offer once again resonates with punters looking for the best Grand National value,” he added.

Microgaming has launched its new cross-platform game for April Bar Bar Black Sheep, a modern spin on its three reel classic.

Bar Bar Black Sheep will be released to Microgaming and Quickfire operators on desktop, mobile and tablet next week.

“Bar Bar Black Sheep is a fun addition to our ever expanding games portfolio,” Neill Whyte, head of product channels at Microgaming, said.

“Available on desktop and mobile, we are upholding our commitment to supply our operators with cross-platform content, to ensure players can experience the same game no matter what device they are playing on,” he added.

Slots and table games supplier Realistic Games has released Hot Cross Bunnies Loadsabunny, a sequel to one of its most popular products.

The new five-reel, 20-line slot is now live on mobile, tablet and desktop across a host of operators, including BetVictor, Ladbrokes and Gala Coral.

“We are plugging into the success of Hot Cross Bunnies which proved popular with players around the world,” Realistic Games’ commercial director, Andy Harris, said.

“But there are a host of compelling new features, a couple of extra reels and a unique maths model,” Harris added.

Gaming Innovation Group (GIG) has agreed to acquire the affiliate assets from the Swedish-based affiliate network Magenti Media.

The acquisition includes a four-figured number of referral sites, a team of SEO experts and recurring revenues from the existing portfolio of affiliate accounts with partnering operators.

“We are happy to conclude the acquisition of a growing, high value affiliate network which will enhance Innovation Labs’ position in referring paying users in the Swedish casino market,” Robin Reed, GIG’s chief exec, said.

“In addition to the acquired assets, it is agreed to merge the talents of the companies, bringing in over 10 years of igaming online marketing experience from Magenti Media,” he continued.

SBOBET has signed an agreement to become the official betting partner to Dundalk Football Club.

The deal will see the SBOBET brand promoted during matches at the club’s Oriel Park home ground in County Louth.

“We had a good start to the season and we are looking forward to another campaign with confidence, boosted by the knowledge that Dundalk has teamed up with such a prestigious global brand as SBOBET,” Dundalk’s general manager, Martin Connolly, said.

United Commission this week launched its new Dragonfish-powered bingo game, Tip Top Bingo, which will be followed up a major marketing campaign

“In today’s Bingo Market, we rarely see new, standalone bingo rooms,” Adi Frum, United Commissions CEO, said.

“We decided to have Tip Top open as a standalone brand, with 100% new Live Bingo games throughout the day,” Frum added.

GAN has struck an agreement to supply an unnamed major casino operator with its simulated gaming platform, its tenth such deal in the US market.

The supplier, formerly known as GameAccount Network, said the multi-year deal had been signed with an established casino that generates annual gross gaming revenues in excess of $500m.

GAN said the name of its partner would be revealed once the deal had been given the green light by regulators, but plans to launch on desktop, mobile and tablet later this year.

The news comes after GAN raised $4.2m through the issue of new shares to fund its expansion in the US market, for both its social and real-money gaming platforms and products.

Paddy Power has announced a deal with Dundalk Racecourse to sponsor the seven race card on 1 April to promote its Multiple Ways To Bet Campaign.

“We are proud to announce our new association with Dundalk Stadium,” a spokesperson for Paddy Power said.

“The popularity of all-weather racing continues to grow amongst our customers across all platforms and we’re delighted to increase our support for Irish racing with our latest partnership,” the spokesperson added.

DraftKings has scored another major sponsorship deal after becoming the official daily fantasy sports (DFS) partner of MLS soccer team LA Galaxy.

Under the deal, DraftKings signage will be visible at all LA Galaxy properties, including the StubHub Center where the team plays its home games.

The DraftKings logo will appear on field-level signage, online at lagalaxy.com and stubhubcenter.com, and on social media.

The StubHub Center will now feature a DraftKings supporter entrance, offering fans the chance to win prizes and make picks before the game.

Social casino developer FlowPlay is looking to grow its presence in the daily fantasy sports sector with the launch of a new free-to-play game.

All Star Daily Fantasy is a virtual currency-based game and is available through FlowPlay’s flagship VegasWorld app.

The developer said the launch was the latest in its growing portfolio of social sports games, but was the first to “truly replicate” the real-money DFS experience.

All Star Daily Fantasy offers the same individual tournaments and 50/50 contests found on the likes of FanDuel and DraftKings, and uses the salary cap format.

A number of daily fantasy sports (DFS) operators have formed a new lobbying group away from the Fantasy Sports Trade Association (FSTA), which they say has been “co-opted” by industry giants FanDuel and DraftKings.

The Small Businesses of Fantasy Sports Trade Association (SBFSTA) has been established to better represent interests of smaller players as a growing number of states move to regulate the activity.

The newly-formed trade body said the FSTA was set up to represent “all its members, big and small” but had been railroaded by the big two into supporting legislation across the US that would “effectively shut down smaller operators”.

“Policy makers and the public have been led to believe that DraftKings and FanDuel speak for all fantasy sports operators. They do not,” the SBFSTA said in statement.