Launches and sign-ups extra 18 July 2014
A round-up of the latest launches and deals in the egaming industry, including Vera&John and Redbet Gaming
Malta-licensed operator Vera&John has announced a new three-year partnership with online casino games provider Thunderkick.
The deal will see Thunderkick provide the online casino operator with its full portfolio of games on verajohn.com with Esqueleto Explosive and Toki Time the first games to go live
“Thunderkick is part of an exciting new generation of content providers, injecting fresh and innovative talent into the industry,” Kristel Tonna, Vera&John’s head of gaming, said.
“The impressive 3D game graphics and entertaining slot themes support the Vera&John ethos of being ‘The Fun Casino’,” Tonna added.
Bonnier Group AB subsidiary Redbet Gaming has signed a deal with Metric Gaming to launch the sports betting provider’s SuperLive Golf product.
SuperLive Golf monitors live in-play events to generate short-term betting opportunities. and will be available on desktop, tablet and mobile for the PGA British Open on Redbet.com
“SuperLive will change the very complexion of the in-game wagering industry, becoming the new gold standard in live betting,” Andreas Ternström, CEO of Bonnier Gaming AB, said.
“Today, live betting is almost never truly ‘live,’ as bettors must typically still wait for final match results before their wagers are graded,” he added. “SuperLive changes all of that “ allowing in-game betting to finally reach its full potential.”
Games developer Yggdrasil Gaming has agreed a partnership with egaming operator Co-Gaming to supply its library of online casino and lottery games.
“From Yggdrasil we get a handful good titles for both PC and mobile from day one, and the prospect of 10 to 12 more titles next year,” Hans Martin Nakkim, spokesman for CO-Gaming, said.
“We are confident that this addition will be well received in our core Northern-European markets,” he added.
Liverpool Football Club has announced a two-year partnership with Scandinavian online gaming operator ComeOn! which will become the Merseyside club’s official regional betting partner until the end of the 2015/16 football season.
The deal will see ComeOn! optimise Liverpool FC’s platforms to provide fans in Nordic countries with promotions and reduced game prices for the club’s fixtures.
“This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandanavia will have,” ComeOn!’s Norwegian spokesperson, Paul Myklebust, said.
Premier League football club West Bromwich Albion (WBA) has also sealed two betting partnerships this week with operators bet365 and 666Bet.
Bet365 is now WBA’s platinum gaming partner as part of a two-year deal while 666Bet has been named its platinum Asian gaming partner.
“We’re delighted to sign our first betting partnership with West Bromwich Albion, a team with great history and that is firmly established in the Premier League,” 666Bet CEO, Barry Martin, said.
“666Bet is a young, dynamic business with fresh ideas and big plans to shake up the betting market and we look forward to a long and fruitful partnership with the Baggies,” he added.
Novomatic Group-subsidiary Greentube has ramped up its presence in the social casino sector with the launch of a new US-facing social casino game in partnership with BlueBat Games.
The Magic Key Casino Facebook app features a range of slots, poker, bingo and arcade games in what the gaming company called its “first step” into the US B2C market.
“We’ve poured a considerable amount of effort and resources into developing Magic Key in order to ensure success,” Gabriel Cianchetto, president of market development for Greentube North America, said.
The second and third largest real-money fantasy sports sites in the US have joined forces in one of the biggest acquisitions the sector has seen to date.
In a letter posted on its site, DraftKings CEO Jason Robins revealed the company had acquired rivals DraftStreet, which is owned by IAC, with plans to merge the two companies.
The deal would increase DraftKings customer base by more than 50% putting it on par with industry leader FanDuel.
Secure Trading and First Data Corporation have joined forces to launch a new US-facing payment processing solution for regulated internet gambling markets.
The product will use Secure Trading’s ST-1 player verification offering and First Data’s PayLucky solution, with the addition of a prepaid card.
Players in Nevada and New Jersey will be able to use the card to deposit and withdraw funds from their real-money internet gaming accounts with licensed operators.