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Scientific Games launches online casino games with Danske Spil

Scientific Games Corporation has signed an extension of its deal with Danske Spil, integrating its remote game server into the Danish online casino and lottery operator’s dot.country site.

Danske Spil customers in Denmark now have online access to the land-based slots and table games in the Scientific Games Interactive content library, which includes hit titles from the Bally, Barcrest, Shuffle Master and Williams game design studios.

“We are excited to enter the Danish online wagering jurisdiction and to provide Danske Spil players with access to our deep library of proven slots and table games,” Bob Hays, vice president commercial, interactive at Scientific Games, said.

“The interest in our content from another regulated online gaming market is a testament to the broad player appeal of our proprietary slots and table game themes.”

London Gaming Company signs with Leander Games

London Gaming Company has signed a distribution agreement with Leander Games.

The deal will see Leander Games content made available to all of LGC’s customers.

“For us, quality is much more important than quantity, when it comes to gaming content”, Max Speidel, co-founder at London Gaming Company, said.

“Our emphasis is on giving operators the marketing tools to extract every penny of ROI from their games. Having excellent gaming content is a critical part of that, which is why we’re very happy to have signed this deal with Leander with their proven track-record in the industry,” he added.

“We’re very excited to be working with London Gaming Company. They have the right focus on marketing systems that will benefit us all and I’m very confident we’ll have a great future together.” Steven Matsell, CEO at Leander Games, said.

Bet365 signs up to Digital Element¹s IP geolocation technology

Bet365 has partnered with Digital Element to implement the supplier’s NetAcuity Edge IP geolocation technology designed to localise website content and improve the user experience.

Digital Element said deploying IP geolocation will enable bet365 to “simplify content localisation” and automatically serve content and advertising in the right language and currency, improving relevance, response and revenues.

“To ensure that our players get a customised experience, it’s imperative bet365 uses accurate, reliable and up-to-date IP geolocation data,” Martin Davies, CEO ­technology at bet365, said. “Digital Element¹s NetAcuity Edge technology provides us with the most accurate data available, enabling us to operate with confidence that we are offering the best experience possible as well as remaining compliant with any geographic restrictions.¹¹

Pololo and Metric Gaming enter distribution agreement

Metric Gaming has reached a licensing and distribution agreement with Pololo Gaming, to provide operational technology and services to online and retail gaming operators worldwide.

Pololo Gaming will now distribute Metric’s sports wagering products, including SuperLive and Bettor Option, to its partners throughout the EU, South America and other emerging jurisdictions.

“As we continue to expand our customer base and distribution network,”

“We are especially excited about reaching Pololo Gaming’s casino and MNO partners, as we believe Metric’s instant-gratification SuperLive products will perfectly complement traditional online casino games,” Peter Bertilsson, Metric’s CEO, said.

GECO Gaming gets UK licence

GECO Gaming has been awarded licences by the UK and Alderney Gambling Commissions to run its new content delivery Platform.

The GECO platform specialises in aggregating third party gaming content in Flash and HTML5.

“We are also making GECO available to dozens more operators by linking up with RGS aggregators, Virtue Fusion, Openbet and NYX, while accessing multiple Bingo networks like Kitty Bingo and Lucky Pants Bingo through Daub Alderney,” Mark Paling, GECO Gaming CEO, said.