Launches and sign-ups extra 14 August 2015

Online gambling software supplier BetInvest has announced a deal with Goodwin.am to provide the Armenian operator with its fully online white-label solution.

The fully customised product offers white label solutions for sports betting, virtual sports, lotteries, and live casino which are available on a seamless-wallet omni-channel basis.

“We are proud to have such reliable and ambitious partner and expect a successful long-time co-operation,” Sergei Efimenko, chief operating officer of Betinvest, said.

“Goodwin managed to get a team of professionals on key positions – one of the best in Eastern Europe – and I strongly believe, that with such teams this company has a good future, they are motivated professionals who make these businesses big,” he added.

Flash and mobile games supplier iSoftBet has partnered with Paddy Power to launch its Basic Instinct branded slots games with the Irish operator.

The slot based on the 1990s movie starring Sharon Stone is licensed from StudioCanal film company and includes a range of features such as progressive jackpots, three stacked wilds and free spins.

“We are excited to see Basic Instinct™ go live on such a prestigious operator,” Luci Apostolou, iSoftBet Group’s sales and business development manager, said.

“Our relationship with Paddy Power has gone from strength to strength, and this launch is truly one to be celebrated,” she added.

Coral has struck a deal with Fulham FC to become the Championship football team’s official betting and gaming partner.

The two-year agreement will see the UK operator become the title sponsor of the club’s Putney End Stand at Craven Cottage, as well as significant in-stadium brand advertising and betting booths.

“We are thrilled to announce our partnership with Fulham Football Club,” Matt Prevost, brand director at Coral, said.

“We look forward to offering Fulham fans the very best service for online, retail and mobile betting as well as in-stadia betting kiosks at Craven Cottage,” he added.

Racing Post B2B has announced a deal with Horse Racing Ireland to become its official distributor of HRI Data as part of a four-year agreement.

“We are delighted to have reached an agreement with HRI,” Racing Post chief executive, Alan Byrne, said.

“We look forward to selling official Irish racing data along with our own unique insight and analysis to a range of customers in the domestic and overseas markets who appreciate the value that Racing Post expertise can bring to their businesses,” he added.

Italian operator Sisal has signed an agreement with AS Roma for the 2015-16 to become one of the football team’s new top sponsors.

As part of the deal Sisal will obtain prominent branding opportunities within AS Roma’s Olympic Stadium and work with the football club on a number of initiatives and events.

“This season we wanted to combine our brand to a big club and the choice fell immediately to AS Roma,” Francesco Durante, Sisal CEO, said.

Betfair has brought partial cash out to mobile for the first time as it looks to up the ante after seeing its cash out feature become industry standard.

This week BetVictor was the latest operator to add cash out to its mobile app, following Ladbrokes in May, and the feature is now a commodity across the channel.

But Betfair, which advertises its app alongside the tagline “the home of cash out”, has now moved to strengthen its product further with the addition of a feature already popular on its desktop sportsbook.

Coral has released a major update to its mobile website and iOS app as the firm looks to build upon triple digit growth in the channel.

Coral’s new mobile website optimises the UX and adds new bonus functionality, but it is the iOS app which gets the bigger overhaul, with new features including Touch ID and passcode login as well as a raft of new games.

There are also improved personalisation features, including a dedicated personal promotions page and easier access to previously played games as part of a new interactive display.

Crown Resorts has entered the social casino sector after acquiring a majority stake in Old Vegas Slots publisher DGN Games.

Australia-facing operator Crown said it had paid $27.5m for a 60% stake in the firm and had also invested a further $5m to help drive growth.

“It’s early days for us, but we think the social gaming space is a relatively high growth market,” Ken Barton, Crown Resorts chief financial officer, told local media.

Amaya Gaming has entered the daily fantasy sports (DFS) sector after acquiring Texas-based operator Victiv for an undisclosed sum.

The Montreal-based gaming giant said the current Victiv team would manage its new DFS business, which will be rebranded to StarsDraft.

The site will initially launch on StarsDraft.com in select US markets and will later be made available through the PokerStars platform.

Social casino developer Product Madness has launched its flagship Heart of Vegas app on Android almost a year after going live on iOS.

Product Madness said Heart of Vegas had been designed on a multi-platform architecture, with players able to sign in on Facebook Canvas, iPad, iPhone and Android with the same account.

Heart of Vegas features 11 games found on the casino floor in Las Vegas, including those from Australian slots manufacturer Aristocrat which acquired the developer back in 2012.

Churchill Downs‘ online horserace wagering site TwinSpires.com has struck a multi-year agreement to become the official betting partner of the Breeders’ Cup World Championship.

The deal will also see the site become the title sponsor of the $1.5m TwinSpires Breeders’ Cup Sprint, which will take place on October 31 at the Keeneland Race Course in Lexington, Kentucky.

As the official betting partner of the Breeders’ Cup, TwinSpires will receive exposure through TV, digital, and print media, including commercial time on NBC and NBCSN telecasts of the races.

The San Manuel Band of Mission Indians will enter the social casino space after striking a deal with GameAccount Network (GAN) to use its simulated gaming platform, with the site set to launch in the fall.

“GAN is a specialized online gaming company with a genuine commitment to B2B who will not compete online by operating their own B2C social casino,” Matt Cullen, San Manuel Interactive CEO, said.

“The team at GameAccount has demonstrated the merits of simulated gaming, the power of their slot tournaments, and their patented approach to driving increased visitation on-property,” he added.

Ruby Seven Studios has signed a deal with Spin Games to integrate the Nevada-based slots developer’s remote game server into its current and future social casino apps.

The freeplay HTML5 games, which include video poker, slots, keno, bingo and table games, will be rolled out on its recently launched TropWorld Casino and Ruby Seven Video Poker.

Spin’s remote game server offers content across multiple platforms, including iOS, Android and desktop.