Launches and sign-ups extra 13 November 2015
A round-up of the latest launches and sign-ups in the egaming industry including Playtech and FSB Technology
Playtech this week unveiled its new live Prestige Roulette, a modern version of the classic casino table game.
The new product from the supplier giant aims to replicate the one-to-one VIP casino experience of real-life featuring multiple camera angles, quick-fire betting rounds and an instant replay of the previous game win
“Playtech offers cutting-edge, value-added live casino solutions to the industry’s leading operators including the leading live platform, four global networks, and best-of-breed products and games combining to create the most authentic and complete omni-channel live gaming experience available on the market today,” Shimon Akad, COO of Playtech, said.
Northern Ireland-based independent bookmaker Toals has partnered with sports betting provider FSB Technology to launch its first online sportsbook product.
The supplier will design a bespoke mobile and web service for the bookie, trading pre-match and in-play markets on a range of sports.
“We’re very pleased to have partnered with Toals, who were very keen to give their loyal shop customers what they wanted online rather than what is available elsewhere,” FSB’s business development director, Richard Thorp, said.
“Our managed solution will enable them to deliver on that promise and refine their offer accordingly, whilst maintaining the style of delivery that has made them popular over the years,” Thorp added.
LeoVegas has been busy ramping up its UK marketing activities in recent weeks with its sponsorship of racing driver Rodren Vella and a James Bond-themed blackjack tournament.
The online casino’s sponsored-driver finished sixth in the Tegiwa Civic Cup and in in sixth place overall in the Championship’s Class B standings.
“This has been an extremely exciting series of events and we’re very proud of Rodren’s massive achievement, especially as it was his first time competing in the annual championship,” Shenaly Amin, UK country manager at LeoVegas, said.
Meanwhile, Dominic Green was named the winner of LeoVegas’ by its 007-themed blackjack tournament which coincided with the release of the new James Bond film Spectre.
Hosted in the Spying Room, Green beat competition from the UK’s real life Bonds, Moneypennys and Goldfingers.
Marketing company OtherLevels is officially launching a new Intelligent Messaging solution to create closer engagement between wagering brands and their customers. The propriety platform uses machine learning and big data to increase customer engagement through precisely targeted message delivery, freeing marketers to focus on content.
According to the firm, which works witht he likes of Betfred and Ladbrokes, existing single-channel marketing tools, such as email or push notifications, require marketers to pre-determine the channel or message type. Using the Intelligent Messaging platform operators will be able to deliver message content across a range of formats and channels, including email, SMS, push notifications, rich inbox, interstitials and desktop web, mobile web and in-app.
Online games supplier Yggdrasil Gaming has struck a deal with Hero Gaming to provide its full product portfolio to the online casino firm.
As part of the deal, Hero Gaming will obtain access to Yggdrasil’s 16 video slots and receive its Infinite API for gamification.
“Hero Gaming are one of the new breed of online casinos with a strong focus on gamification and customer loyalty,” Fredrik Elmqvist, CEO of Yggdrasil Gaming, said.
“That’s exactly the kind of partner we want to work with and through our exciting games roadmap, flexible platform and Infinite API for gamification, we can help them deliver the most engaging casino experience for their players,” he added.
Microgaming‘s Quickfire platform has signed up Kiron Interactive as its new development partner.
Under the terms of the agreement, Kiron Interactive’s new remote game server, BetMan Online, will be made available to operator’s on the Quickfire platform.
“We’re delighted to be working with Quickfire, powered by Microgaming, to make our newly-launched BetMan Online RGS available on their platform,” Steven Spartinos, co-CEO of Kiron Interactive, said.
“The deal will see an exciting line-up of virtual racing and sports games made available to their broad client base on a plug-and-play basis,” he continued.
Evolution Gaming has launched its first ever Dual Play Roulette table, at Dragonara Casino, Malta. Dual Play Roulette embodies land-based and online casino convergence by allowing players at the actual Roulette table in the casino and online players to play alongside each other in the same games at the same table.
The solution targets land-based venues that see the potential to strengthen brand loyalty among their customers and relay the unique atmosphere and excitement of their casino to a greatly extended audience of new players online.
“The math is simple; with Dual Play, you get increased revenues for the same cost and can build even stronger loyalty to your most important customers,” Jens von Bahr, Evolution CEO, said.
White-label supplier Aspire Global has rolled out an enhanced mobile platform to its network of 50 gaming operators which it says will boost both acquisition and value.
The platform adds new components with a focus on UX, including a multi-lingual chat service, advanced CRM and better segmentation methodology.
“Since the launch of our first mobile solution and up to this latest iteration, we have observed a significant increase in the transition from web-based gaming to mobile-based gaming, currently reaching over 50% in some markets,” Jov Spiero, VP of Aspire’s B2B division, said.
“I am happy we can share this latest development with our partners and further contribute to their success,” he added.
iPro has joined forces with Sportradar to integrate the analytics supplier’s NFL play-by-play data feed into its ringit! mobile sports betting app.
The Seattle-based firm, which launched ringit! back in September, said it relies on Sportradar’s data feed to generate its odds, which constantly change during live games.
“Strong, fast reliable game data is absolutely paramount to the ringit! experience, and Sportradar is the first company capable of delivering,” Robert Melendres, iPro CEO, said.
“The result is an incredibly fun and unique gaming experience that hasn’t been possible until now,” he added.