Launches and sign-ups extra 10 July 2015
A round-up of the latest launches and deals in the egaming industry including new partnerships for Matchbook and EveryMatrix
Matchbook agrees Brentford sponsorship deal
Matchbook has announced it will become the official shirt sponsor for Championship side Brentford FC next season in what the club described as a record sponsorship deal.
The operator had been back-of-the-shirt sponsors for Brentford last season and has also branded the roof of a stand at the club’s Griffin Park stadium, which lies under Heathrow airport’s flight path. The new deal includes provision for an extension of at least one season.
“Brentford FC is out-performing competitors in the Championship and that certainly resonates with what we are doing at Matchbook.com,” Matchbook spokesperson Roibeard Long said. “We are aligned with the Brentford FC trajectory and we are very excited with the opportunity to strengthen our partnership with them.”
EveryMatrix partners with Quickspin
EveryMatrix will offer Quickspin content after agreeing a deal with the Swedish game producer as the provider looks to increase the content available on its CasinoEngine portfolio.
“We are very excited about welcoming well-established game producers to our expanding network, and we will do our absolute best to make sure our operators and their players enjoy Quickspin’s innovative video slots,” Ebbe Groes, CEO of EveryMatrix, said.
Quickspin CEO Daniel Lindberg added that the agreement “proves that our focus on high quality and innovation is right”.
LeoVegas signs up Genii Spin 16 content
LeoVegas has agreed a deal to take content from provider Genii’s Spin16 product line, which includes a series of swipe games for touchscreen devices.The games are supported on Windows, Apple and Android platforms and are available on desktop, tablet and mobile.
“The partnership with Genii solidifies our commitment to delivering the best mobile gaming experience possible, whilst staying at the forefront of mobile gaming technology. We’re excited to provide a fully interactive mobile gaming experience for our customers,” Robin Ramm, co-founder of LeoVegas.com, said.
Smarkets anounces H1 growth
Online betting exchange Smarkets said it had grown “exponentially” during 2015 with doubled profits for the first two quarters of the year.
This performance, it said, had been matched in trade volume that has doubled quarter-on-quarter, whilst the number of active traders has quadrupled since 2014.
“We believe our growing customer base is a result of our continued efforts to provide transparency, excellent odds and industry low commission,” Jason Frost, Smarkets founder and CEO, said.
“We’re hoping the momentum continues as traction for this year’s Wimbledon has overshadowed the previous year completely. We’re pleased to see that our drive to build on the tennis vertical is resonating with existing and importantly, new customers,” he added.
Genesis Gaming launches Ragnarök on Quickfire
Genesis Gaming has announced that its popular Ragnarök slot is now available on the Quickfire network having first gone live with Unibet back in April 2014.
“In designing this game, we wanted to combine the levelling mechanic of popular social and video games, and also provide players the opportunity to choose their favourite way to win,” Scott Sims, head of global design at Genesis Gaming, said.
“By improving the features already unlocked as they unlock new levels, we are giving players that sense of earned reward that only games with levelling features provide,” he added.
Capital Index Launches Affiliate Programme with Income Access
Capital Index, a Cyprus-based financial trading broker, has announced the launch of its new affiliate programme with Income Access, with Capital Index’s affiliate programme now integrated with Income Access’ affiliate management software.
“Capital Index has enjoyed significant growth during 2014 and 2015 and would welcome affiliate clients from within Europe, Australasia and Africa to continue this growth,” David Herbert-Saez, Capital Index’s affiliate manager, said.
Nicky Senyard, founder and CEO of Income Access, added that the deal provides an important opportunity in terms of revenue and growth.