Launches and sign-ups 9 October 2013
Launches and sign-ups from the egaming industry in the last seven days (3 October to 9 October 2013)
Oddschecker launches new intelligence service
Leading affiliate uses Oddschecker.com data to offer Insight product to sportsbook operators
Price comparison affiliate Oddschecker has launched a new product offering operators the chance to purchase intelligence reports based around its website’s bet slip activity.
Headed up by the company’s data analysis specialist Jonathan Coen, Oddschecker Insight is a quarterly report aimed at helping operators review their business performance and position in the marketplace.
Since the new service went live in Q3, Oddschecker has already produced specifically tailored reports for leading online bookmakers such as BetVictor, Coral, Ladbrokes, William Hill, Stan James and Sky Bet.
According to Oddschecker, the data available to Insight makes it able to provide a tangible analysis to operators.
Income Access launches US-facing social gaming network
Income Access has launched a US-facing affiliate network for social gaming operators, designed to provide members access to previously unmonetised traffic.
The Social Gaming Network aims to align Income Access’s marketing partners, which currently have large volumes of unmonetised US traffic, with social gaming brands requiring new player acquisition sources.
The affiliate network and egaming marketing business said it has agreed to terms with some of the largest social gaming studios and brands in the business, however it was unable to name specific companies at the time of writing.
Seven days in launches and sign-ups:
Camelot takes control of Irish lotto licence in 405m deal
The Camelot Group and An Post are in line for a 405million buyout of the Irish Lottery.
The deal looks all but certain after Ireland’s public expenditure minister Brendan Howlin yesterday gave the green light. Howlin said the bid by Premier Lotteries Ireland was the highest submitted, and had met all the requirements.
Premier Lotteries Ireland is a consortium consisting of An Post and its pension funds, and the Camelot Group. The 405million payment will be made in two instalments, the second of which will be made in October next year.
bet365 adds Williams Interactive slots
Bet365 has struck a deal to license Williams Interactive’s catalogue of Vegas-styled slot games.
Through integration with the Williams Interactive Remote Game Server, bet365’s 10m worldwide customers can now play slot games including The Wizard of Oz and Kiss: Shout it Out Loud.
The initial launch of the slot themes and game engines is to be complimented by the addition of new casino games on a regular basis, including the autumn release of Bruce Lee “ Dragon’s Tale, Williams Interactive announced in a statement.
Manchester City renews partnership with Paddy Power
Premier League football club Manchester City has renewed its deal with Paddy Power to act as the Irish operator’s official betting partner for the UK, Ireland and Italy.
The two-year extension will run to the end of the 2014/2015 season, with those who sign up to the site as Manchester City fans offered special offers and exclusive bets related to the club, which finished second in the top flight last season.
“We’re pleased to continue to be working with Paddy Power to provide City fans with more excitement as they follow the club they love,” Tom Glick, Manchester City chief commercial and operating officer, said.
Progress Play announces new B2B deal
ProgressPlay, the B2B mobile casinos and instant gaming platforms provider, has launched Hippozino.com together with its newest partner, Inter Group Partner Holding Malta.
“We see our partnership with Inter Group Partner Holding Malta as our latest milestone in strengthening our presence in the mobile gaming industry, bringing our brand even further to the forefront of touch screen gaming,” Itai Loewenstein, ProgressPlay CEO, stated.
The news comes after Progress Play last month unveiled its partnership with Fruity Ventures, owner of BigFatSlots.com, offering it more than 25 mobile casino games and 250 PC games including famous slots like Tomb Raider and Thunderstruck.
32Red to invest in bingo following TV ad launch
32Red has become the latest online gaming operator to launch a television marketing campaign to promote its bingo brand, 32Red Bingo, as part of an on-going investment in the bingo sector.
The new television adverts includes various scenarios of a woman ‘winning’ a range of day-to-day tasks such as beating someone to a parking space and getting to the checkout ahead of another woman at the supermarket.
Head of Marketing for 32Red, Mark Quayle said he was “extremely pleased” with the results of the new ad, which was released to coincide with the end of the school holidays.