Launches and sign-ups 8 June 2016
Launches and sign-ups from the egaming industry in the last seven days (2 June 2016 to 8 June 2016)
Sky Betting & Gaming acquires CORE Gaming
Operator confirms acquisition of long-term partner and HTML5 casino content developer
Sky Betting & Gaming (SB&G) has acquired HTML5 casino content developer CORE Gaming for an undisclosed sum in a move the operator says “solidifies” the two firms’ existing relationship.
The supplier has worked closely with SB&G for the past three years, developing exclusive content for its Sky Vegas business.
Conor Grant, gaming director of SB&G, said the acquisition would make the two firm’s relationship “even closer”.
“CORE Gaming has been a key part of our mobile casino success story and we believe their unique position to understand our customers and build great content for our players will further drive our gaming business forward,” Grant said.
Ladbrokes seals FA sponsorship deal
Ladbrokes will become the official betting partner of the English Football Association (The FA) as it continues to ramp-up marketing investment in a bid to become the number one bookie for football.
The Magic Sign has secured a “long-term agreement” with The FA, including premium brand exposure across all England senior men’s international matches and all rounds of the Emirates FA Cup.
The package, which commences on 1 August, also includes in-stadia betting rights for Wembley Stadium, which Ladbrokes said would enable it to engage with both its current audience and drive new customer acquisition around showpiece events held at the stadium.
Seven days in launches and sign-ups:
Gamesys chooses Metric Gaming for sportsbook launch
Gamesys is to launch its first online sportsbook offering as part of a deal with Las Vegas-based live-betting specialists Metric Gaming.
The two firms are expected to launch bethotshot.com on Friday to coincide with the start of Euro 2016.
“This is an exciting step for Gamesys,” said the firm’s CEO Lee Fenton. “We see tremendous potential in Metric’s technology, and believe our companies’ visions are aligned for this industry’s future.”
BetVictor revamps in-play ahead of Euro 2016
BetVictor has released a new version of its in-play offering as the operator continues to implement product improvements ahead of the big Euro 2016 kick-off.
In-play is expected to be one of the key operator battlegrounds during the tournament and BetVictor has armed itself with what it described as a “faster and more responsive” in-house built product.
The firm said the revamped in-play offering would provide customers with simpler navigation, a more modern and clean design, an ‘upcoming’ tab which lists games due to kick-off within selected time frames, and easier bet building – including in-play multiples.
Aussie operator launches customisable player prop bets
MadBookie.com has launched a new product enabling customers to create their own customised proposition bets on players across a variety of sports.
Player Props is powered by Digital Sports Tech’s platform and uses a proprietary algorithm to instantly price up millions of potential bets, such as ‘Wayne Rooney and David Silva to combine for at least four shots on target’.
MadBookie said a major attraction of the customisable props was the “sheer number of player markets that can be made available to users without any extra trading manpower”.
Lottoland launches Ireland-facing website
Lottoland has expanded its geographical reach into the Irish online gambling market after receiving a remote licence from the country’s regulatory authorities.
The bet-on-lotteries operator recently unveiled its lottoland.ie website in Ireland under its Remote Gambling Licence which was granted by the Republic of Ireland National Excise License Office.
Chief executive Nigel Birrell said he was confident Lottoland could replicate its current success in the UK and Australia markets with its Ireland-facing product.
Oddschecker signs Robbie Fowler for Euro 2016 push
Oddschecker has signed former Liverpool FC footballer Robbie Fowler as a brand ambassador for the duration of this summer’s European Championships.
The deal will see the former England international provide regular betting-focused articles on Euro 2016 throughout the month-long tournament.
Fowler will also be promoting the price comparison site via his social media presence, which started with a live Q&A session on Twitter yesterday (7 June).
Betfred releases voice activated Euro 2016 app
Betfred is launching a new voice activated app tailored specifically for this summer’s European Championship in a move the firm says will set it apart from its rivals.
The Betfred Voice Bet APP, which has been developed by Betfred’s in-house innovation team, has been available to download on both iOS and Android devices since 4 June.
The launch of the app will also be backed by a new television campaign starring former England footballer Stuart Pearce.
Snai first Italian bookmaker to offer eSports betting
Snai says it will become the first Italian bookmaker to offer eSports betting thanks to a new partnership with data provider Betradar.
Under the terms of the agreement, Betradar will provide pre-match and in-play betting markets on all popular eSports events as well as live scores, statistics and match streams with the deal following regulation of the product in Italy earlier this year.
“Betting on eSports will play a key role in the future of sports betting and no bookmaker can afford to ignore it,” Snai CEO Fabio Schiavolin said.
BetVictor unveils ‘The Million Pound Goal’ slot
BetVictor has teamed up with Realistic Games to release a new slot game based on its ambitious ?1m Euro 2016 promotion.
The five-reel ‘The Million Pound Goal’ game is available across desktop, mobile and tablet devices, and features boots, balls, and referee whistles, as well as more traditional symbols.
A bonus round is awarded in-slot when each reel contains three of the same symbol from top to bottom.
32Red extends Kambi sportsbook deal
32Red has extended its partnership with sportsbook supplier Kambi for a further two-and-a-half years.
The new agreement replaces the original three-year deal, which had been due to expire in April 2017, and will see the pair continue their relationship until at least December 2019.
32Red CEO Ed Ware said he was keen to build on the partnership having originally launched the Kambi sportsbook in May 2014.
At The Races launches on-site betting functionality
At The Races has launched an integrated betting service allowing users to place bets on-site with a choice of four operators.
The new in-house developed ‘QuickBet’ function supports single win and each-way bets, as well as all common multiple bet types, and is available for Bet365, Coral, Ladbrokes and William Hill markets.
Users can also access all their account functions, deposit funds, check open bets and view balance and betting history.
BetBright unveils new Evolution-powered live casino
BetBright has launched a new live casino product in partnership with Evolution Gaming as the Irish operator continues to revamp its online gaming division.
The Evolution-powered live casino went live on desktop on 31 May featuring live roulette and blackjack games, with plans to launch on mobile in the next few days.
Speaking to eGaming Review, BetBright’s director of casino and gaming, Cristiano Blanco, said the product was designed to make the user journey as fast as possible.
Coin Gaming makes betting play with Sportsbet.io
Bitcoin casino operator Coin Gaming is branching out into sports betting with the launch of a new sportsbook ahead of this summer’s European Championships.
Sportsbet.io has promised to offer more than 350,000 pre-match events per year with a peak of 70,000 events during prime months.
Coin Gaming had previously focused purely on casino through its Bitcasino.io brand and the firm said the bitcoin-only sportsbook would appeal to punters due to its fast withdrawal times.
Betfair extends Arsenal betting partnership deal
Betfair has extended its partnership with Arsenal Football Club to become the north London Premier League team’s official betting partner for UK, Europe, South and Central America.
The operator was already the club’s official betting partner in Europe, excluding the UK, Ireland, Italy and Russia, thanks to a deal signed in August 2015.
The deal, which runs until 2019, will give Betfair increased branding at all domestic fixtures played at the Emirates Stadium and additional hospitality on matchdays for key clients and customers.
Gaming Realms boosts marketing power with strategic tie-up
Gaming Realms is entering a strategic partnership with digital marketing company Ayima as the firm looks to boost its marketing capabilities.
Ayima will provide marketing services to the gaming supplier with a focus on promoting games on the Group’s proprietary platform.
The gaming supplier will inject assets into Ayima in return for a 10% shareholding, valued at more than half-a-million pounds.
10Bet kicks off its first offline marketing campaign
10Bet is set to put in-play at the centre of its marketing strategy as the SBTech-powered operator prepares to launch its first ever offline advertising campaign.
The operator’s new marketing campaign will feature adverts across a number of TV channels including Eurosport, ITV and Dave, as well as radio slots on talkSPORT, talkRADIO and Virgin Radio.
Launched ahead of Euro 2016, the ad campaign will aim to highlight 10Bet’s in-play service which its managing director, David Bazak, claims is one of the strongest in the market.