Launches and sign-ups 17 June
Launches and sign-ups from the egaming industry in the last seven days (11 June to 17 June 2015)
12BET signs Premier League sponsorship deal
12BET has signed an agreement to become the official betting partner of English Premier League football club Swansea City.
The initial one-year deal, which was announced this morning, will provide a major boost to 12BET’s visibility both in the UK and its core Asia market with Premier League matches screened live across much of the continent.
12BET said it would benefit from a “strong branding presence” throughout Swansea’s Liberty Stadium while the operator’s chief executive Rory Anderson hinted at the formation of some original marketing plans around the partnership.
NetEnt makes splash in New Jersey
NetEnt has agreed terms to provide its full suite of online casino games to a trio of bwin.party-powered brands in the state of New Jersey as the supplier prepares for its long-awaited debut in US market.
The Stockholm-listed firm will supply games in both desktop and mobile format for bwin.party, which operates the online gaming platform supporting the Borgata Casino, Borgata Poker and PartyPoker brands in the state.
The deal is subject to NetEnt gaining a B2B licence from the New Jersey Division of Gaming Enforcement, which the supplier said is expected to be awarded in Q3.
Football.ua joins Oddslife social sports and gaming network
Social sports and gaming technology company Oddslife has signed Football.ua, the leading sports website in Ukrainian market European, as its latest media partner.
The deal will see Football.ua launch a social sports betting product using Oddslife’s whitelabel social sports and gaming platform.
Launched in 2006, Football.ua provides both Ukrainian and international football news to over 5m unique visitors a month. It is owned by UMH Group, which produces content for all types of media including internet, radio and print in Ukraine.
“The market opportunities we obtain with the Oddslife platform and expertise of their team made it an easy decision for us to become their partners for the Ukraine. Guru.football.ua will provide us with the capability of engaging with our readership at a much deeper level than ever before,” Ruslan Chugunov, advertising director at Football.ua, said.
Jumpman Gaming unveils single-wallet bingo network
Jumpman Gaming has promised customers “no more Mickey Mouse bonus cash” after unveiling its new proprietary single-wallet bingo network and bonusing concept.
Wheel of Slots Network (WSN) was launched with three B2B brands; Bingo Fling, Lucky Cow Bingo and Wallis Bingo, as well as its own B2C brand, Viking Bingo with four more sites due to be added in the coming weeks.
Jumpman founder Ben Starr said WSN was unique in that it operates without bonus money or loyalty points, and customers on the new network, Jumpman’s second after launching 15 Network in 2011, will be presented with a single balance.
BoyleSports plots 2016 Asia launch
BoyleSports has set its sights on the Asian market and is in the process of assembling a leadership team to oversee its entry early next year, its commercial director Brendan Hughes has told eGaming Review.
Speaking to eGR, Hughes said the firm could use its operational hub in Manila as a base for its Asia team and had already held “fruitful discussions” with a number of potential hires.
“One rationale of establishing a base in Manila back in 2013 was to give us a natural launch pad for a future Asian-facing product launch,” Hughes said.
Sisal launches dedicated virtuals app
Italian-facing operator Sisal has launched “Virtual Race”, a dedicated virtual sports app provided by Inspired and available across iOS, Android and Windows devices.
“Sisal is pioneering the next era of Italian gaming with the launch of this dedicated virtual sports mobile app. There is a huge player demand in Italy for our virtual sports – as is evidenced by the growing market and phenomenal player feedback,” Vitaliano Casalone, President of Inspired Italia, said.
“We pride ourselves on developing the best content to keep players entertained, across all platforms. Mobile is fast becoming the Italian player’s platform of choice; the launch of this app by Sisal is both innovative and timely,” he added.
GoldBet signs with Medialivecasino for live games in Italy
Italian operator GoldBet has signed a contract with live casino firm Medialivecasino, for the supply of live roulette, live blackjack and live baccarat in the new regulated Italian website www.goldbet.it.
“Goldbet.it will soon include new games, including the live casino games of Medialive, so we’ll have a complete range of products for the new season,” Paola Bausano, managing director of GoldBet Italy, said.
RewardBet and Kiron Interactive sign licensing agreement
Australian software company RewardBet has signed an agreement with South African based Kiron Interactive for a worldwide non-exclusive license agreement of the RewardBet suite of products across Kiron’s virtual racing and sports betting platforms.
Kiron Interactive is the maker of Trackside, the virtual gaming platform used by punters through Tabcorp outlets.
RewardBet’s platform allows punters to place bets using a ubiquitous interface and simple three-step process across racing, sports multis and casino.
“We are delighted to have Kiron as our first overseas licensee. RewardBet’s ability to dramatically increase the customer engagement, excitement and interaction with Kiron’s first class virtual gaming offerings is a significant attraction to both the player and operator,” Melbourne-based RewardBet co-founder Greg Conroy said.
MyClubBetting.com announces Copa América partnership
MyClubBetting.com has teamed up with Premier Sports to become the official broadcast sponsors for the biggest international football tournament of the year.
“We are pleased to have forged this exclusive relationship to become the Official Broadcast Sponsors for the biggest tournament of the year. The Copa América is a fabulous opportunity to showcase the MyClubBetting.com brand, which offers many live in-play opportunities for our clients,” Mark Adams, group marketing director of My Club Betting said.