Launches and sign-ups 13 January 2016
Launches and sign-ups from the egaming industry in the last seven days (7 January 2016 to 13 January 2016)
PokerStars to “experiment” with Apple TV launch
Poker giant one of the first online gaming operators to launch dedicated smart TV app
PokerStars has become one of the first egaming operators to launch a dedicated app for the Apple TV as the poker giant looks to “experiment” with the new platform.
The operator said its Apple TV app is still in the early stages of development, but is now available to download from the Apple App Store.
The app allows players to watch 24-hour poker broadcasts from PokerStars’ tournaments around the world.
And while not ruling out launching RMG or social gaming apps for Apple TV in the future, PokerStars spokesman Eric Hollreiser told eGaming Review that scenario was “a bit premature” at this stage.
888 makes B2B push with Casino Flex
888 is making a renewed push into the B2B casino space after rebranding its Dragonfish casino services following success with a number of recent customer sign-ups.
According to the firm, the newly named Casino Flex offers operators a flexible casino solution with customers having the option of either integrating a casino into an existing site or launching a standalone brand.
Speaking to eGR, 888 senior vice-president and head of business development Yaniv Sherman said the firm’s experience with new partners such as Foxy Casino and Moongames gave it the confidence to repackage the product.
Seven days in launches and sign-ups:
Amaya to plough ?10m into BetStars marketing push
Amaya has appointed London-based creative agency Crispin Porter & Bogusky (CP&B) to lead a ?10m marketing push for its new BetStars sportsbook brand.
The campaign is slated to launch in the UK and selected mainland European countries in the coming weeks with CP&B understood to have taken part in a three-way pitch, according to reports in The Drum.
News of the marketing investment comes after Amaya debuted the PokerStars’ spin-off in December, having previously launched an in-client sportsbook.
Gamesys rolls the dice with Monopoly-themed casino
Gamesys has launched an online casino based on the popular board game Monopoly, the company’s first B2C offering since it sold its Jackpotjoy bingo brand to Intertain last year.
The London-based firm has teamed-up with Scientific Games to launch MonopolyCasino.com in the UK, with the mobile-focused product offering a range of Monopoly-themed casino and slots games.
The site also includes classic SciGames titles Rainbow Riches and Raging Rhino, plus exclusive Gamesys-developed titles Monopoly Rising Riches, Monopoly Paradise Mansion and Monopoly Free Parking.
Betfair relaunches virtual sports product
Betfair has relaunched its virtual sports product after agreeing a deal to supply seven of Inspired Gaming’s mobile and desktop games.
The new virtual sports portfolio went live at the start of the year and replaced Betfair’s previous virtual offer which had been supplied by Playtech since 2014.
The package includes seven of Inspired’s virtual sports including Rush Football, Rush Horses, Rush Greyhounds, and Rush Tennis, all of which will be streamed 24 hours a day.