Launches and sign-ups extra 3 February 2017

Pinnacle has launched a comprehensive collection of expert betting advice articles designed to ensure bettors more knowledgeable than ever.

Betting Resources’ focus is on highlighting the importance of a strategic and analytical approach to betting with the user experience driven directly by customer input.

In addition to betting articles now classified in distinct content categories and learning levels, Pinnacle has announced a new resource feed of unique market analysis and betting updates, as well as a betting tools section – all within a bold, easy-to-use layout that is mobile responsive.

“Pinnacle has always put the customer first and utilised its marketing expertise to educate players rather than participate in a bonus-led race to the bottom,” Paris Smith, CEO of Pinnacle said.

“With the launch of Betting Resources we are increasing the unique educational ‘bonus’ that being a Pinnacle customer offers.”

Gaming Innovation Group (GIG) has reached an agreement with Nolimit city to integrate the supplier’s portfolio of games onto its B2B platform.

Under the deal, Nolimit city will integrate its slots directly into the supplier’s iGaming Cloud Platform, making them available to its B2B partners as well as players on GIG’s in-house brands, Guts and Rizk.

Jonas Tegman, chief technology officer, Nolimit city, said: “We are delighted to have signed a deal with the Gaming Innovation Group to offer our games to their B2B partners as well as players on their flagship brands Guts and Rizk.”

Gaming consultancy Revenue Engineers is taking its marketing expertise into the eSports sector for the first time after signing a deal with the eMense Group.

It will work closely with the group’s eMense Events and eMense Entertainment subsidiaries, which operate eSports assets including ESL Benelux, part of ESL International, the company which organises contests all over the world.

Revenue Engineers will be managing the online yield of the eMense Group’s network of sites, developing killer marketing concepts and strategies, and optimising their relationship with partners and third parties.

“We’re delighted to be helping the eMense Group capitalise on the fast and furious world of eSports,” Jasper Hoekert, co-founder and CEO at Revenue Engineers, said.

“We believe the vertical has huge potential, both within and beyond the betting industry, but only if operators and other stakeholders know how to leverage it.”

Danish operator Danske Spil has gone live with content from Quickspin after striking a content deal with the supplier.

The Swedish slot provider’s complete portfolio is now available to players on the former Danish gaming monopoly’s Vegas.dk site.

Danske Spil’s head of product for poker, casino and games Søren Schneider: “We’re delighted to have gone live with Quickspin’s games, which are much sought after by players.

“We’re very confident that they will be well-received and will quickly become some of the most popular available on the site.”

Kiron Interactive has introduced what it claims to be the first virtual winter sports available in the market with the launch of two new titles – Hockey Shots and Speed Skating.

Hockey Shots uses high-quality graphics and sounds to immerse players into a sudden death ice hockey shootout, while Speed Skating offers a realistic 3D representation of the sport.

“Kiron Interactive is the first to introduce these new winter sports to a virtual sports portfolio and we’re confident that both games will help us tap in to new markets and customer bases,” Steven Spartinos, CEO of Kiron Interactive, said.

A BET A is to integrate and distribute Colossus Bets’ sports pools to its stable of operator partners after the two firms struck a partnership deal.

The collaboration will see Colossus Bets’ product portfolio available to A BET A’s client base for retail, web and mobile.

“The Colossus formula of lottery-sized sports jackpots with cash-out throughout will be a strong risk-free addition to what we offer to our operator clients,” Chris Latter, CEO of A BET A, said.

Bernard Marantelli, CEO of Colossus Bets added: “Not only will our life-changing pool prizes be made available to A BET A’s growing list of online partners, but this deal will also bring our products into the high street so betting shop punters can join our global pools.”

 Yggdrasil Gaming has launched a new business initiative that will see the supplier work with gaming entrepreneurs and businesses to secure mutually beneficial partnerships.

 Yggdrasil will give its new partners access to Yggdrasil Gaming’s technical framework, licensing structure, large operator networks and talent teams, as well as direct funding when necessary.

The initiative is designed to provide entrepreneurs and gaming businesses with new and exciting ideas access Yggdrasil’s vast resources, experience and knowledge to ensure their proposition becomes a success.

“Over the years Yggdrasil Gaming has built a solid and successful business that includes a powerful technical framework, licensing capabilities and a team of talented people,” Fredrik Elmqvist, CEO at Yggdrasil Gaming, said. “We want to open this up to other entrepreneurs and gaming firms to help them achieve their goals.”

Bitcoin operator Sportsbet.io is the latest operator to have integrated Digital Sports Tech’s player proposition betting product.

Digital Sport Tech’s Player Props product allows customers to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

The deal will see Player Props being offered in new markets all over the world, including a number of key Asian jurisdictions, where Bitcoin is fast becoming the preferred gaming currency.

Chris Uren, head of sportsbook at Coingaming.io said: “We have been looking at how best to customise the user experience for some time now, and believe Player Props is the most effective and efficient way of doing this.”

Greentube has entered into a partnership with EveryMatrix which will see the NOVOMATIC Interactive division’s slot games launched across EveryMatrix brands and offered to white-label partners via its CasinoEngine platform.

The first EveryMatrix brand to add NOVOMATIC content to its game portfolio is online operator Jetbull.

The new partnership further expands Greentube’s presence in the online gaming industry.

Ebbe Groes, EveryMatrix CEO, said: “As their comprehensive range of gaming solutions is changing the present landscape, it is a great opportunity to have the high-quality content from Greentube integrated into our casino solution and provide our clients with the best selection of games in the industry.”