Launches and sign-ups extra 10 March 2017

GVC has announced an extension of its virtual sports content offer from Leap Gaming across all its major gaming sites, including bwin and partycasino.

Leap’s scheduled racing events, along with in-play tennis, football and on-demand virtual events are included in the contract extension.

The offering allows players to generate a personal exclusive virtual sports events schedule and place bets on the go on the Instant virtual event product.

Chief product officer of GVC, Liron Snir, said that in-play is a critical feature for real-life sports betting. He added: “[We] have every confidence that it will be a popular element in virtuals. On-demand is another great innovation that will enable our users to define their own event schedule. To cap it all, Leap’s virtuals feature outstanding graphics and state-of-the-art UX which substantially improve the user experience.”

Football betting software Football Form Labs has signed a content partnership agreement with Betfair Australia.

The firm will provide editorial previews for the all Premier League fixtures that are hosted on Betfair Austrailia’s The Hub. Betfair Austrailia joins Oddschecker.com in the software’s portfolio.

Bettorlogic CEO Andrew Dagnall said: “Our Premier League content forms a major part of our Football Form Labs product and we’re really pleased our insightful analysis has already had a major impact.”

For his part Betfair Australia’s Nick Heathcote added: “We’re always looking to provide our customers with premium content to help them make smarter decisions when betting, now they will have in-depth analysis on every Premier League match as we approach the final stretch.”

Beehive, a Romanian data-driven marketing specialist, has partnered with BaumBet to implement the operator’s marketing platform and manage its omni-channel marketing activity.

The platform offers a solution for iGaming marketers that clusters players and targets them through their omni-channel campaign management engine.

Beehive CEO Adi Dagan said: “Beehive’s data-driven platform has rapidly grown over the past year, empowering its users by placing industry-leading tools in the palm of their hands.

“I’m excited to partner with the BaumBet team and nurture a fruitful relationship with them over the coming years.”

Bitcoin sportsbook Sportsbet.io has launched a Twitter competition offering up a Messi signed Barcelona shirt.

The shirt is the first of a series of prizes including NFL, tennis, NHL and basketball over the course of the next month. Last year the bookmaker gave away Euro 2016 semi-finals tickets.

Director of sportsbook Chris Uren said that the competition served as a thank you to their Twitter followers.

Playtech has made a William Hill player an instant millionaire by rewarding him with an additional $3,000 bonus following his $997,690 jackpot win on Age of the Gods: King of Olympus™ jackpot.

Last year Playtech paid out €154m in jackpot payouts to more than 33,000 monthly winners.

The winning player said that he often won smaller amounts, but had only dreamed about winning a million.

Playtech COO Shimon Akad said he was “delighted to see a player win the jackpot on William Hill, one of [their] longest standing licensees and partners.”

IWG has announced the release of a new game in the Cash Buster family, Cash Buster Towers, themed around explosive coloured bricks.

The biggest feature is a spin button that explodes blocks arranged in towers that when collapsed release prizes up to £1,000,000.

Chief commercial officer at IWG, Leon Thomas said, “Cash Buster is the most successful instant win game in the lottery space and we’re really excited to be launching Cash Buster Tower™ to both the lottery and commercial sectors.”

“The instant win vertical is growing rapidly and we will be signing major deals with a number of leading operators over the coming weeks and months.”