Launches and sign-ups 8 March 2017
Launches and sign-ups from the egaming industry in the last seven days (2 March 2017 to 8 March 2017)
EveryMatrix unveils new payment and risk management platform
EveryMatrix has announced the launch of MoneyMatrix, a new payment service provider specialising in payment processing and risk management for the egaming sector.
MoneyMatrix offers card and alternative payment solutions, risk management and KYC services through a single integration.
“Our brand-new payment processing company encompasses new technologies and security protocols to keep customer financial details safe, and we are proud to offer this product to our clients,” said Ebbe Groes, EveryMatrix CEO.
MoneyMatrix is probably one of our company’s biggest investments, a bet we expect to win.”
Bet365 launches auto cash-out
Bet365 has unveiled a new addition to its cash-out function that lets customers pick a value at which their bet will be cashed out automatically.
A customer could place a £10 treble and set an auto cash-out at £20 for example, with the bet being settled as soon as it is worth £20.
The new feature is activated via the cog icon to the right of the cash-out button on the 365 site.
There is also a partial version of auto cash-out available, where punters can ask for a certain amount of their bet to be settled at a given value, while letting the rest ride.
Seven days in launches and sign-ups:
Gala Bingo unveils new slots-focused brand
Ladbrokes Coral-owned Gala Bingo has announced the launch of a new Gala-branded slots product it claims will offer customers greater “freedom to personalise” their online experience.
GalaSpins.com was released in the UK last week on desktop and mobile, featuring slots and spin games previously available at GalaBingo.com, minus the distraction of bingo.
The new product also features a global game search, the option to pin or unpin games, and an improved in-game experience with a dedicated full screen window option.
Sportech agrees £83m sale of Football Pools
Sportech has announced the sale of the Football Pools to private equity firm OpCapita for a cash consideration of £83m.
The operator said the deal was an “attractive opportunity to realise the value of the Football Pools business” following its recent modernisation programme.
The London-listed firm has been trying to offload the Football Pools for almost two years, having seen previous deals with GVC, Netplay TV and Burlywood Capital fall through.
Bwin boosts Spanish presence with four football sponsorships
Bwin has signed sponsorship deals with four La Liga football clubs in an effort to raise its profile in Spain’s growing online gambling market.
The GVC-owned sportsbook brand inked deals with Villareal and Sevilla, which run until May 2018, while agreements with Atletico Madrid and Valencia run until June 2018.
“Collectively they will help to raise our profile in the Spanish market through a combination of in-stadia advertising and associated broadcast coverage, a digital presence on each club’s website and additional benefits such as tickets and image rights for promotions,” GVC spokesperson, Jay Dossetter, told EGR Intel.
Sky Vegas bolsters CRM capabilities with new free spins tool
Sky Betting & Gaming’s (SB&G) has struck a deal with Blueprint Gaming to integrate the UK-based games studios’ free spins promotional tool across Sky Vegas.
The agreement follows a successful trial run by Blueprint Gaming on its King Kong Cash and Slots O’Gold games and will now be available on all upcoming games and collaborations with Sky Vegas.
Sam Downey, head of commercials and contents at SB&G, said: “The first free spins in the market on UK focused content has proven to be really successful, so it makes sense to broaden our horizons by integrating the feature into the rest of our Blueprint games.
Betsson makes Spanish debut with €3m acquisition
Betsson is expanding into the Spanish online gambling market for the first time after signing a €3m deal to acquire Spain-facing operator Premier Casino.
The deal is expected to be completed by the end of the month and will see Betsson launch additional brands under Premier Casino’s licences as part of the firm’s multi-brand strategy.
Premier Casino, which has approximately 260,000 registered customers, is predominantly a pure-play online casino operator but also holds licences for sports betting and other online games.
Fortuna partners Playtech for Czech online casino launch
Fortuna has become the first operator to boast a multi-product offering in the newly-regulated Czech Republic market after partnering with Playtech to launch online casino.
The operator is now live with both sports betting and casino having recently launched selection of Playtech’s game content including the Age of the Gods™ portfolio, Gladiator and White King.
The launch comes after Fortuna was granted what it claims is the country’s first ever licence to operate ‘online technical games’ by the Czech Ministry of Finance.
Ladbrokes Aus renews Gold Coast Titans partnership
Ladbrokes Australia has extended its marketing partnership with rugby league team Gold Coast Titans for a further two seasons, it was announced last week.
The contract extension will see Ladbrokes’ branding appear on the lower back of the Queensland-based team’s jersey, with additional sponsorship opportunities across the stadium and digital platforms.
“We are a proud Queensland-based company and, while we support many clubs across the country, we make sure first and foremost we are on board with those in our own backyard,” Ladbrokes Australia’s chief marketing officer, Jason Kibsgaard, said.