Launches and sign-ups 26 July 2017
Launches and sign-ups from the egaming industry in the last seven days (19 July 2017 to 26 July 2017)
Betsson rebrands recently-acquired Spanish casino
Betsson has relaunched its recently acquired Spanish Premier Casino product under the new brand StarCasino.es.
Customers launching the old site are now faced with the message: “Premier Casino is now called StarCasino. Clients of Premier Casino can use their details to log into StarCasino.”
The operator made the move because of the old brand’s small customer base and the success of the StarCasino brand in Italy.
Bwin unveils “new look” casino product
Bwin has completed an overhaul of its online casino site, with upgrades to the front-end UX and back-end CRM system.
The new site features a sharper graphical display, improved grid categorisation to allow for better sorting of games, and a new featured games category to promote relevant content.
Bwin also launched a new live casino category to speed up access to its live offering.
On the back-end, the mobile and desktop experiences were harmonised, while new promotional and SEO tools were added.
Betfair lets customers deposit via Paddy Power shops
Betfair has taken its first steps into omni-channel by allowing its customers to deposit into their accounts via Paddy Power shops.
The exchange operator emailed customers this week telling them of the change, explaining: “We know that many of our customers would like to be able to deposit cash directly into their Betfair accounts, so we’ve teamed up with Paddy Power to allow you to do just that.
“You can now deposit cash into your Betfair account at ANY Paddy Power shop in the UK.”
Mr Green preps launch of new predictive ‘Green Gaming’ tool
Stockholm-listed operator Mr Green has revealed plans to roll out a new in-house developed predictive tool for identifying risky player behaviour by September.
The Green Gaming tool was developed by the operator in partnership with Swedish firm Sustainable Interaction and will offer self tests, breaks, self-exclusion, cool down games and self-help.
Mr Green confirmed the launch of the tool, which will be used alongside Gamtest, will occur at some point during Q3.
BetVictor inks Reflex Gaming deal
BetVictor has become the second major operator to integrate Reflex Gaming’s digital portfolio of casino games following a new deal.
The Gibraltar-based sportsbook will offer the portfolio across its entire international business, with all games localised to specific requirements.
The deal follows a similar announcement between Reflex and William Hill made in February, and the slots provider said it is poised to announce more Tier 1 business wins in Q3.