Launches and sign-ups 18 January 2017
Launches and sign-ups from the egaming industry in the last seven days (12 January 2017 to 18 January 2017)
Sky Bet Italia unveils debut TV ad campaign
Operator’s ads launched exclusively across Sky Italia TV channels and aim to showcase SkyBet.it’s “flawless online experience”
Sky Betting & Gaming’s (SB&G) Italy-facing arm is preparing to ramp up the brand’s above-the-line marketing activity with the launch of its debut TV advertising campaign.
The ‘Punta al meglio’ (Bet on better) creative concept was developed in partnership with international agency Grey United and aims to position Sky Bet Italia as the operator of choice for user experience in the Italian market.
Sky Bet Italia’s ads were unveiled exclusively on Sky Italia TV channels over the weekend as part of the operator’s strategy to utilise its close ties with the popular sports broadcaster.
Directed by Julie Gautier, who worked on the Beyoncé ‘Runnin’ music video, it features free dive world-champion Guillame Néry and will run until the end of the Serie A football season.
William Hill brings back Aussie Open ace offer
William Hill Australia is set to pay out multi-million dollars in bonus bets to customers during the Australian Open following the relaunch of its Chase the Ace offer.
The tennis promotion sees customers who place a AU$25 or more match bet on the Grand Slam tournament win up to $10 every time their wagered player serves an ace during that match.
It makes a return for Chase the Ace after it made its debut last year, as the operator looks to leverage its “world-first” sponsorship of the Australian Open.
Seven days in launches and sign-ups:
Playtech unveils new live casino studio in Romania
Playtech has opened a live casino studio in Romania, as the egaming supplier responds to increased operator demand in the newly regulated Eastern European market.
The London-listed firm’s new studio was recently opened in Bucharest and offers its clients a range of game variants, including live blackjack, roulette and casino hold’em.
The facility – which adds to studios in Manila and others in Europe – employs native dealers and streams its products using the latest HD camera equipment across all desktop and mobile devices.
Betway saddles-up two horseracing sponsorships
Betway has ramped up its horseracing sponsorship activity after striking a deal with Jockey Club Racecourses to back two National Hunt racing events taking place next month.
The operator, which signed up as an Authorised Betting Partner (ABP) in October last year, will sponsor the Grade 2 Betway Kingmaker Novices’ Chase at Warwick on Saturday 11 February.
The ABP partner has also penned a deal to sponsor the full card at Wincanton on Saturday 18 February, where the highlight of the day is the Grade 2 Betway Kingwell Hurdle.
Itai Zak’s GoWild to unveil proprietary gaming platform
Europe-facing online casino GoWild has announced the launch of its own gaming platform, featuring content from more than 15 providers.
The Malta-licensed operator, which is led by former SBTech CEO Itai Zak, said the platform is scheduled for full commercial release in Q2 2017, with access to games from NetEnt and Evolution Gaming among others.
The new platform will see the brand move off the Microgaming platform after a 10-year partnership, although the supplier will still continue to offer GoWild content via its Quickfire platform.
BoyleSports extends RTÉ Sport horseracing sponsorship
BoyleSports has extended its partnership with RTÉ Sport to sponsor the Irish broadcaster’s horseracing coverage in 2017 across all media platforms.
The one-year deal will see the bookmaker feature in all RTÉ racing coverage on television, radio and online, as well as appear on RTÉ’s In-Vision split-screen television advertisements.
The two parties added it will also develop “innovative integrations” between live television and mobile apps.