Launches and sign-ups 11 January 2017
Launches and sign-ups from the egaming industry in the last seven days (5 January 2017 to 11 January 2017)
Lottoland granted “first of its kind” messenger licence
Bet-on-lotteries operator now able to resell official lottery tickets to customers around the world
Lottoland will offer customers the chance to buy official lottery tickets from around the globe after the operator revealed it’s been granted a “first of its kind” lottery messenger licence.
The service, which has yet to launch, will enable customers to purchase official lottery tickets from international draws, despite the customer not being present in the respective countries or states as is otherwise required.
In short, the messenger service will see Lottoland purchase lottery tickets on behalf of its customers and becomes the first operator to be licensed to do so, following recent approval by the Government of Gibraltar Licensing Authority.
Lottoland’s chief strategy officer, Elicia Bravo, said the ability to act as a lottery ticket reseller would enable the firm to operate in markets where state-run organisations refuse to give up monopolies or where betting on lottery outcomes is unrecognised.
William Hill performs U-turn with Centrebet relaunch
William Hill Australia has reversed its decision to operate a single brand in the Australian wagering market after reviving the previously shuttered Centrebet brand just months after migrating its players to William Hill.
Centrebet has been relaunched as a bookie for the more “serious” horseracing punter, according to Hills, and has promised to offer best prices, lay guaranteed stakes above and beyond regulatory requirements, and welcome customers restricted at rival operators.
“This is a great day for the Australian punter and for betting,” Tom Waterhouse, William Hill Australia CEO, said.
Seven days in launches and sign-ups:
Betfred gets Realistic with content deal
Betfred has struck a deal with Realistic Games to integrate the supplier’s full portfolio of games in an effort to bolster its online casino content.
The deal will see the operator offer Realistic’s versions of blackjack and roulette, as well as a number of slot releases including Fireworks, which was shortlisted for Game of the Year at the EGR Operator Awards.
“We pride ourselves in offering our players the widest selection of quality games on the market, so joining forces with Realistic was a simple decision for us,” Russell Young, commercial director at Betfred, said.
William Hill Australia goes full throttle with TV ad campaign
William Hill has put product speed at the centre of a new ad campaign launched ahead of the Australian Open, as the operator looks to utilise its “world-first” partnership with the tennis tournament.
The 30-second TV advert was developed in partnership with creative agency Fenton Stephens and aims to highlight the speed of the company’s online and mobile betting products.
The ad also promotes William Hill’s official betting partnership with the Australian Open, despite the operator having recently lost its courtside brand exposure at the Grand Slam event.
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Caliente takes Digital Sports Tech’s prop engine to Latin America
Mexican sportsbook Caliente has become the first Latin America-facing operator to integrate Digital Sports Tech’s player props engine.
Caliente, the largest sportsbook in Mexico, will launch the product in the coming weeks, enabling punters to create and customise their own bets on player performance across a range of statistics and sports.
The operator will be Digital Sports Tech’s first operator in Latin America, following Coral in the UK and MadBookie in Australia. Ladbrokes Australia also plans to launch Player Props in early 2017.
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GalaBingo.com seals sponsorship of ITV’s The Chase
GalaBingo.com has struck a deal to sponsor ITV’s daytime quiz show The Chase for the duration of 2017, extending its partnership with the broadcaster.
The deal, which runs until the end of 2017, will see GalaBingo.com’s branding appear on air as well as on ITV’s website.
The agreement follows an exclusive partnership between the two parties, with the bingo operator launching a branded range of products based on the quiz show in October last year.