Launches and sign-ups 1 November 2017
The key launches and sign-ups from the egaming industry in the last seven days (26 October to 1 November 2017)
LeoVegas extends Kambi platform deal
LeoVegas has extended its contract with sportsbook supplier Kambi to continue to provide its sports betting platform to the operator’s LeoVegas Sport brand.
Kristian Nylen, Kambi CEO, said the multi-year contract renewal could be partly attributed to the empowerment capabilities the supplier provides its customers, with LeoVegas having been able to develop a unique sports betting experience on top of the Kambi Sportsbook core.
“Since partnering in 2016, Kambi has enjoyed a close working relationship with LeoVegas, co-creating a differentiated product proven to appeal to players across various markets and demographics,” Nylen said.
Mr Green launches UK bingo product
Mr Green has launched a new bingo product in the UK as part of its push to broaden its product offering.
The Nordic operator is offering 90, 80 and 75 ball bingo, with chat functionality between players and a range of side games.
The product is powered by Cozy Games and will be rolled out to other Mr Green markets in the coming months.
Betfred sharpens CRM focus with OtherLevels partnership
Betfred has moved to boost its CRM capabilities by extending its partnership with digital marketing platform provider OtherLevels.
The deal will see Betfred take on the supplier’s complete portfolio of player engagement services, including app and web push messaging, interstitials, and inbox communications.
As part of the service, OtherLevels will utilise web push to create a target cohort consisting of mainly anonymous users, allowing the operator to identify, engage and convert them without using expensive paid media re-targeting.
SBTech targets millennials with latest cash-out feature
SBTech has launched new live betting feature Add2Bet to enhance the supplier’s sportsbook product.
Add2Bet allows punters to use the cash-out value of an open bet to create a new accumulator by combining it with new selections.
SBTech says the new feature is expected to have a positive impact on operator turnover by giving players more control over their betting and appealing more effectively to millennials.
Genting renews FSB sportsbook deal
Genting has renewed its partnership deal with sports betting platform provider FSB Technology for the “foreseeable future”.
GentingBet signed its deal with FSB back in 2013 and was the platform’s first sportsbook client.
Andy Bentley, operations director of Genting UK, said: “Extending the relationship with FSB was an easy decision. Their platform, team and attitude are among the best in the industry.
10Bet seals Vfl Wolfsburg betting partnership
10Bet has struck a deal with Vfl Wolfsburg to become the Bundesliga football club’s exclusive betting partner as the operator looks to ramp up its marketing ahead of next year’s World Cup.
The agreement will see the online sports betting operator’s branding appear on pitch-side advertising, LED screens and interview boards during all league and cup matches at the team’s Volkswagen Arena.
10Bet’s branding will also appear on all VfL Wolfsburg print media and the team’s official website.