Ladbrokes signs partnership with social betting start-up

Ladbrokes has become the first real-money operator to sign a deal with recently launched social betting network Betfect.

Betfect, which was launched at the end of September, seeks to combine sports betting and social networking into a single platform and allows users to follow tipsters and place bets through partner bookmakers.

Players are able to login via Facebook or through their Ladbrokes account by syncing it with their Betfect login, and can interact with other users or follow top bettors and share bets placed on other social networks.

Users can create individual profiles as well as deposit and withdraw funds from their Ladbrokes account and Betfect said it was also planning to incorporate an additional betting partner in the near future.

“The aim of Betfect is to revolutionise the online betting industry by merging betting companies with a social media platforms creating a bigger, broader and more relevant impact,” the company said in a statement.