Ladbrokes Australia unveils partial cash out

Ladbrokes’ Australian arm has launched partial cash out as the operator continues to consider a relaunch of its earlier withdrawn in-play betting feature.

Partial cash was soft-launched on Ladbrokes.com.au across a number of sports and horseracing markets last month, in the middle of the lucrative 50-day Spring Carnival.

The product, which is already available on bet365.com.au, provides customers with greater flexibility over their bet liabilities by offering the opportunity to close a proportion of their wager while keeping the remainder open.

“To date, we’ve been encouraged by the early levels of interest,” David Williams, Ladbrokes’ media relations director, told eGaming Review.

“It’s a new concept for many customers and they are familiarising themselves with the opportunities it provides, and we’re happy to allow that process to play out,” he added.

The launch of partial cash out comes after Ladbrokes Australia pulled its in-play betting product Quickcall in July after William Hill’s own live betting feature was referred to the Australian Federal Police (AFP) by the Australian Communication and Media Authority (ACMA).

However, last month the AFP confirmed it had no plans to investigate the product further and Ladbrokes has since not ruled out a possible re-introduction of Quickcall.

“We’re in the process of considering our options regarding in-play products [and] if we decide to go live again, we will integrate partial cash-out to the service,” Williams said.

Partial cash out was launched by bet365 in the UK online gambling market earlier this year, a move which mirrored a similar offering by pools betting operator Colossus Bets in 2013.