Ladbrokes hit by advertising scandal
Adverts from the operator appeared on a childrenâs website in Australia, sparking criticism and a review of its media buying rules
Ladbrokes Australia said it was reviewing its media buying rules after adverts for the operator inadvertently appeared on a childrenâs website.
Two ads from the operator were briefly shown on the educational website Coolmath-Games, which is aimed at schoolchildren, leading the operator to call for a review after the error was picked up by Australian website AdNews.
Ladbrokes confirmed to eGR Digital Marketing that the adverts did inadvertently run, and that the company was looking into the case.
âLadbrokes takes very seriously our responsibility to ensure our advertising not only complies with all relevant regulations, but that it also is placed in digital environments which are age and subject-appropriate,â James Burnett, Ladbrokesâ CMO, told Australian website AdNews.
âAs to how one of our ads was placed on a site which is clearly age and subject-inappropriate we are still getting to the bottom of it. However we are glad this has been bought to our attention and we will be reviewing the rules in place within our buying platform,â he added.