Ladbrokes gives digital director role to mobile chief
New CEO Jim Mullen promotes director of mobile to head up Ladbrokesâ online business amid a number of senior appointments
Ladbrokes chief executive Jim Mullen has kicked-off a major revamp of the companyâs senior management team by promoting mobile chief Andrew Bagguley (pictured) to lead the operatorâs digital business, eGaming Reviewhas learned.
Bagguley, who joined Ladbrokes as director of mobile from German telecommunications giant Deutsche Telekom in late 2013, will succeed Mullen as director of digital, a position the new chief exec had held until hetook the reins from Richard Glynn at the start of April.
His appointment comes after the firm recently announced it was to launch its Playtech-powered Mobenga mobile platform on desktop later this year after witnessing a 110% increase in mobile sportsbook stakes through the platform.
Its not known who will replace Bagguley as mobile chief, and it is believed the firm is considering not appointing a replacement to the role with the broader move to a single tech platform.
An announcement detailing the new appointments was circulated to staff yesterday.
Bagguley will be tasked with continuing Ladbrokes âdigital turnaroundâ with the firm having enjoyed profit growth of 70% and a revenue increase of 23% in 2014 following a difficult few years which saw the business significantly contract.