Ladbrokes begins Mobenga rollout

Ladbrokes relaunches iOS app on the Mobenga platform with Android relaunch due next week

Ladbrokes has relaunched its flagship iOS mobile sportsbook app on the Mobenga platform with an Android launch to follow on Wednesday.

The app update is a critical part of Ladbrokes’ digital growth strategy with the previous version lacking much of the functionality of its rivals mobile products.

Ladbrokes said the new app was faster and cleaner and it adds push messaging functionality for the first time was well as much improved bet slip and payment options.

The new app features three main tabs at the top with in-play pushed much harder and a simpler navigation menu down the left hand side, which can be accessed through a swipe.

The Mobenga migration comes ahead of schedule and shortly after the announcement of its new mobile hub in partnership with Chelsea App Factory designed to accelerate development of new apps and enhance the core Mobenga product.

Ladbrokes is expected to roll out updates to its gaming apps during 2014 as it sharpens its focus on its mobile operations.