Ladbrokes adds Watch and Bet to mobile sportsbook
New update allows customers to watch live sport and bet simultaneously on the same page
Ladbrokes has upgraded its Mobenga sportsbook app to add a new âWatch and Betâ feature which enables customers to watch live sport streams and bet simultaneously on the same page.
The feature has been in development for some time and was rolled out to the mobile site last week before receiving approval from Apple several days later.
The update, rolled out to iOS devices on Tuesday, has added a âWatch Live Sportâ tab to the appâs main menu, and customers can select between Serie A football, NBA basketball and ATP Tour tennis matches.
Speaking to eGR Mobile Intelligence Andrew Bagguley, director of mobile and devices at Ladbrokes, said the feature was a great addition to the app and was the latest of a series of upgrades the operator has made to its mobile sportsbook since launching at the turn of the year.
More than 40 additions have been made to Ladbrokesâ mobile sportsbook and the product helped boost the firmâs digital sportsbook revenues by 58% year-on-year in Q3 2014 with mobile actives up 80% and mobile stakes more than doubling throughout the period.